ROXBURY, NJ - It recently got a special liquor license allowing adults to drink in its parking lot, so Circle Bowl & Entertainment is on track with next month's "Circle Day," the first installment of what might become a yearly event in Ledgewood.
The July 16 event, which will feature activities inside and outside the former Circle Lanes on Route 46, was recently granted by the township a 1-day outside liquor license. This allows the establishment to have its proposed Anheuser-Busch/Jim Beam Beer Garden in the parking lot, said Circle Bowl & Entertainment Marketing Manager Garrett Stahl.
“The beer garden will be for people 21 and older,” assured Stahl. “Alcohol won’t be allowed outside that spot.”
He said Circle Day is shaping up to be a family-friendly event that “won’t cost you a thing unless you want to have lunch or drink." It will feature activities for both kids and adults.
“I’m finalizing the plans tomorrow,” Stahl said. “Our big sponsor is Jim Beam. They’re paying for basically the whole thing, so the Jim Beam name is going on everything.” He said other sponsors include Samuel Adams and High Grade Beverage. Circle Bowl & Entertainment is a TAPinto Roxbury sponsor.
At Circle Day, there will be “giant” raffles for goodies as well as scavenger hunts, 13 carnival games, a dunk tank, live music, 20 lanes of free bowling for those who sign-up early and more, Stahl said.
There will also be “human bowling,” he said. “Basically, you get inside a giant ball and family or friends can push you into some giant pins,” Stahl said. “It’s going to be a huge attraction.”
The event will take place July 23 if July 16 turns out to be “pouring rain,” Stahl said.
Even before granting the temporary, outdoors liquor license - on June 13 - the Roxbury Mayor and Council expressed enthusiasm for Circle Day. When Stahl presented the idea in February, former Roxbury Township Manager Christopher Raths pointed out that “Circle Lanes has been a mainstay in this community for a number of years,” and said he told the owners the township would do all it can to help make the event successful.