Business & Finance

Roxbury Theater Loses its Bow Tie

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ROXBURY, NJ – Talking about a night at the movies recently became a little more difficult for those who struggle to pronounce “Succasunna.”

The movie theater in Roxbury Mall that was Bow Tie Cinema is now Cinèpolis Succasunna. Say that four times quickly.

Even some of the staffers at theater conceded they initially stumbled with the new name. They said it’s like "Sin Ah Po Lis."

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They also said that, other than the name, nothing much is different at the place, a theater that has seen its share of name changes over the years, having morphed from Clearview's Succasunna Cinema 10 to Bow Tie Succasunna Cinema 10 and now to Cinèpolis Succasunna.

The Succasunna installation is one of five Bow Ties  in New Jersey and New York City bought by Cinèpolis USA. The deal took place July 6, said April Mendoza, the vice-president of sales and marketing for Cinépolis USA.

The Texas-based company is the United States arm of Cinèpolis, a Mexican business that is now the fourth largest cinema chain in the world.

Dan Vicidomine, the Succasunna movie house's assistant manager, said the takeover so far has been primarily cosmetic. There were no changes to staff, pricing, snack offerings or anything else, said Vicidomine, a Roxbury High School graduate.

“They want to keep us all in place since we know the community,” he said.

However, one problem has been the lack of advance warning about the change. Mendoza said there "was not a grand opening event,nor is one planned." Vicidomine said people still look for Succasunna film listings by going to Bow Tie’s website.

Once there, they find the Succasunna theater page but it now has this message: “We are pleased to announce that Succasunna is now under new management. For information, show times and to purchase tickets, please visit cinepolisusa.com.”

In an email, Mendoza said the company is "excited to bring our personal moviegoing touch and upscale style to which our brand is known while also maintaining the integrity of the town’s beloved theater."

Mendoza said Roxbury fit the company's profile for places in which it wants to own theaters. "We were familiar with Succasunna from the research we had done, so we knew it’d be a good place to introduce our theater concept," said Mendoza. "Historically, we’ve concentrated on opening in areas that are not the metropolitan center of a city or state. We’ve mostly zeroed in on the many important and amazing towns that offer more of a suburban atmosphere."

She said there will be changes, such as offering the firm's "gourmet zebra and fresh popped caramel popcorn and an upscale coffee vendor." 

 

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