ROXBURY, NJ – The 4th Annual Color Fun Run has the potential to draw several thousand people when it takes place June 11 at Horseshoe Lake Park. That makes it a great opportunity local businesses, figures Roxbury Rotarian Steve Alford.

The Color Fun Run – this year benefitting the Kindness For Christopher foundation – is sponsored by the Roxbury High School Interact Club, the Roxbury Rotary Club’s arm at the high school. Alford believes it will be a great place for local companies to set up tables to meet people, give stuff to participants and even sign-up teens who are looking for summer employment.

“Local businesses are looking for summer help and I would like them to use this as a mini job fair,” Alford said. “They can do mini interviews on the spot.”

Sign Up for E-News

Businesses interested in setting up a table can contact Alford at 973-204-1204.

Alford expects this year’s Color Fun Run to be the biggest, and best, yet. More than 300 people have signed up to run, or walk, the course through Horseshoe Lake Park and be doused with color by volunteers stationed along the way. “That is by far the most registrants we had this long before the actual race,” Alford said last week, noting the big number of early registrants means the final tally will likely far exceed the 800 who came last year.

In addition to seeking businesses to set up tables and hand out oranges, bananas or other healthy treats, Alford is still looking for people to help throw color powder. As of last week he had 25 volunteers and needed 40. Helpers get a free Color Fun Run T-shirt.

But even if you don’t own a business or feel like throwing powder or want to run the course, you should consider coming to the park, Alford said. He is hoping thousands of Roxbury residents just come over to serve as “cheerleaders” during the event.

“Since this is actually a celebration of kindness in honor of Christopher, we are inviting anyone from the public to come with a lawn chair and watch the race,” Alford said. “Not to run, but to cheer on those who do. You’d still get free food from Jersey Mike’s. You’d still get ice cream from Kenvil Dairy Queen. It would really be a fun environment having a lot of people there to cheer.”

The run begins at 9:45 a.m. and is usually finished – with a big gathering – in about three hours.

“I have this vision of taking all the people who come to cheer and forming a human tunnel at the beginning,” Alford said. “A tunnel of kindness. Having everyone scream and then, off they go. I would need hundreds of people, even if they just came down to the park for the Tunnel of Kindness.”

In addition to the food and ice cream, there will be free water donated by Lukoil in Succasunna and music by Infinity Entertainment.

“Thanks to the extreme generosity of those and Fullerton Grounds Maintenance, PJ's Auto Body (a TAPinto Roxbury sponsor) and Tim Smith and family, every cent collected from registrations will go to the foundation,” Alford said. “The foundation will be using that money for projects around town like buddy benches and other great things to honor the memory of their son Christopher.”

Registration is $25 pre-event and $30 at the park. There is a special price of $20 per person for teams of 10 or more that register together “and we will be using those teams in a special start to the race,” Alford said. The first 400 to register will receive a free race-day T Shirt.

People can register online at