TAPinto.net, a network of more than 80 franchised online local news sites including TAPinto Roxbury, surpassed 9 million unique readers during the last twelve months and also had a record-breaking month of traffic in July, logging 1,306,669 unique readers.
The record marks continued growth in TAPinto’s readership and engagement metrics across its 82 franchised sites. During the last year, TAPinto had 9,135,776 unique readers who read 34,152,505 pages.
“The need and desire for local news continues to grow," said TAPinto CEO and Publisher Michael Shapiro. "While other media publications are consolidating, laying off journalists and cutting local news coverage, TAPinto is filling that void through its unique franchise model for local news.
"TAPinto sites are locally owned and operated, providing boots-on-the-ground reporting," continued Shapiro. "That local ownership and original local news reporting makes all the difference."
TAPinto's innovative model and proprietary technology gives franchisees the ability to share content with each other and sell advertising into each other, enabling the local owner/publishers to operate at scale with low overhead.
"In New Jersey, TAPinto now has more reporters on the ground covering local news than any other publication in the State. We also have more readership than hardcopy newspaper circulation in most counties in the State. Through our unique business model, we are able to provide high-quality original local news content to our growing readership while our franchisees achieve financial sustainability and we provide real value for readers and our marketing partners," said Shapiro.
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