ROXBURY, NJ – For those who enjoy outdoors activities that help the less fortunate, Roxbury’s Horseshoe Lake Park will become an all-day mecca on Sunday.

The fresh-air altruism will begin at 9 a.m. with the annual Color Fun Run and will continue into the evening with the inaugural Vet Fest NJ concert for homeless veterans.

The Color Fun Run, organized by the Roxbury High School Interact Club (the Roxbury Rotary Club’s offshoot in the high school) will raise money for Roxbury firefighter and business owner Jeffery Poissant and for the family of Nicole Coleman, a local woman who died recently from brain cancer.

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Poissant, owner of Succasunna Service Center, is a father of three who was recently diagnosed with prostate cancer. Coleman, also a mother of three, died in 2018.

The Color Fun Run starts at 9 a.m. and could last until 1 p.m. Before it ends, activity will begin across the park (at the Horseshoe Lake Fairgrounds) for Vet Fest NJ, an event being promoted by Roxbury resident Richard Goldberg to raise money for Community Hope’s “Hope for Veterans” program.

Vet Fest NJ will feature 10 food trucks, six rock music tribute bands and bounce houses for children, Goldberg said. It will kick-off with a noon ribbon-cutting ceremony and is expected to run until 6:45 p.m.

A Welcoming Community

Goldberg, who manages the cover bands playing at the event (for free) said he moved to Roxbury last year and is glad he did.

“I looked around a lot at where I wanted to settle,” he said. Since I moved into town, everybody’s just been so welcoming. It really is a neighborhood … I met my neighbors really quickly.”

In addition to being a talent promoter, Goldberg works as a consultant to companies that work for the military. He said his overseas travels to military bases gave him the idea for a concert to help homeless veterans.

“During my time in defense sector, I traveled the world and got see these young men and women putting the lives on the line and doing incredible things to protect our freedoms,” he said. “I had the opportunity to really see first-hand how these men and women just excel. I’m talking 19- and 20-year-olds. Some fall on hard times. They need all help we can provide when it comes to homelessness. There are close to 3,000 homeless vets in New Jersey.”

Tickets for both the Color Fun Run and Vet Fest NJ can be purchased online. To buy Color Fun Run tickets, which are $25, click here. To purchase Vet Fest NJ tickets ($12 for adults, $6 for kids and $30 per family) click here.

Looking for Big Turnouts

Roxbury Rotary Club member Steve Alford is hoping at least 600 people show up for the Color Fun Run. His goal, he said, is to raise $15,000 for the Poissant and Coleman families.

That’s also the goal set by Goldman, who also hopes that 600 people swing by Vet Fest NJ.

“We’ve sold about 200 tickets already,” he said. “I think a lot of folks may be waiting on the weather.”

Goldberg said the musical acts scheduled to play are among the best in the world of tribute bands:

  • Sensational Soul Cruisers (Best of Motown, Philly Soul, R&B)
  • Best of the Eagles (Eagles Tribute)
  • Frontiers (Journey Tribute)
  • Radio Petty (Tom Petty Tribute)
  • Slippery When Wet NJ (Bon Jovi Tribute)
  • 70’s Rock Revival

“These are not like your average bar bands,” he insisted. “These are top-tier bands that play theaters and casinos and are very established.”

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