ROXBURY, NJ – Although they only recently completed a $5 million upgrade, the owners of Circle Bowl and Entertainment in Ledgewood are planning new things for the establishment, including an expansion of its arcade room.
The announcement was made Wednesday to members of the Roxbury Area Chamber of Commerce. The chamber members gathered at Circle Bowl for the group’s monthly lunch meeting, having recently awarded the business the chamber’s annual beautification award.
“We have learned that, in order to keep the business running well, we need to keep it fresh,” said Circle Bowl Events Manager Jody Snyder. “That’s one of the things we learned.” Snyder's grandfather, Andrew Dougherty, founded the business in 1959 as Circle Lanes. The recent upgrade took place in 2015.
Prior to giving the chamber members a tour of the business, Circle Bowl Marketing Director Garrett Stahl said the arcade room will be one of the first parts to be augmented in the near future.
“The arcade is one of the coolest things here and we’re actually expanding on that relatively soon,” he said. “We are just waiting for a couple of licenses to go through and we’ll have fifty-plus games in there and we will have full redemption, which means prizes.”
Garrett said there are other plans for Circle Bowl, a TAPinto Roxbury sponsor, that will be revealed later. In an interview, he also said the company plans to have a second Circle Day festival this summer and expects it to be bigger than the inaugural one that took place last summer.
Garrett told the chamber members he loves his job and is happy that the improvements to the business are proving worthwhile.
“It’s really cool to see this family finding success in this,” Stahl commented. “This Saturday, I kind of stopped and saw the arcade was full, the restaurant was full. We had like an hour wait for lanes. I stopped and said, `Wow. They did something that this town obviously wanted.’ I couldn’t be happier to work here. I’m very prideful of it. I treat this place like it’s my own. It’s run by good people, we try to hire good people and we try to have good people in here.”