NEW YORK, NY – On June 18, Derek Jeter's Turn 2 Foundation announced a partnership with STOPit, an anti-cyberbullying platform for schools, aimed at ending cyber abuse and providing today's youth with the necessary tools to fight back.
Through the partnership, the Turn 2 Foundation will incorporate the STOPit platform into its full range of youth initiatives, giving students from elementary school through high school a means of preventing cyberbullying both in the classroom and at home. Students from the Jeter's Leaders program – Turn 2's signature initiative – will play a key role in the campaign by serving as ambassadors against bullying in their schools.
"The Turn 2 Foundation is dedicated to helping young people reach their full potential, and bullying is an obstacle that stands in the way of that for too many," said Jeter, who is also an investor in the company. "By working with STOPit, we hope to empower both bystanders and victims to put an end to bullying. This is a critical step in creating a clear path to academic and personal success for all students, and sends a message that bullying in any form is unacceptable."
"It is very exciting to work for a company that is partnering with the Turn 2 Foundation," said Jeff Mayerson, a Scotch Plains resident, who heads up sales for STOPit. "Derek Jeter and the Turn 2 Foundation are all about helping kids. This is a great match."
Although bullying has long been part of human interaction, the ability to hurt someone is so magnified through social media that it can be absolutely devastating to a child.
In fact, it was the disturbing story of one of these devastated children that inspired CEO Todd Schobel to launch STOPit. In 2012, 15-year-old Amanda Todd produced an extensive YouTube video about how bullying had adversely affected her life—ultimately causing her to end it. The story motivated Schobel to take action and STOPit was born.
Since 2014, STOPit has jumpstarted a powerful transformation in school cultures by providing a cyberbullying deterrent. A technology platform available for download as an app, students can anonymously report incidents of cyber abuse with the click of a button on their smartphones. A report is then sent directly to STOPit's cloud-based incident management system, DOCUMENTit, which notifies school administrators in real time. Currently implemented in over 100 schools across the U.S., STOPit has expanded into Canada, Ireland, Italy, and South Africa.
With the rise of social media and student technologies both inside and outside of the classroom, bullying now affects over half of adolescents and teens across America. Studies show alarming growth rates in the number of children affected by cyberbullying. According to the iSafe Foundation (2014), at least 52 percent of teens have been bullied online and 35 percent of children have been threatened while surfing the web.
The STOPit app is available for both Android and iOS. For additional info on how the platform helps end cyberbullying, visit StopItCyberBully.com.
The STOPit platform provides institutions with powerful tools to report and manage conflict and crisis. Students are equipped with a mobile app for fast, secure and anonymous reporting. Administrators are equipped with DOCUMENTit, a comprehensive, streamlined, cloud-based incident management system. This complete solution allows faculty and staff to offer guidance to their students and address issues before they spiral out of control. STOPit helps children feel safe and empowered at school, which fosters good digital citizenship and an overall sense of well-being amongst the entire community.
The Turn 2 Foundation, established in 1996, has awarded more than $20 million to create and support signature programs and activities that motivate young people to turn away from drugs and alcohol and "Turn 2" healthy lifestyles. Through these ventures, the Foundation strives to create outlets that promote and reward academic excellence, leadership development, and positive behavior. Turn 2's goal is to see the children of these programs grow safely and successfully into adulthood and become the leaders of tomorrow.