FANWOOD, NJ -- In July 2014, a local Staten Island entrepreneur, Brian Spicciatie, launched a discount dining card, Hospitality 10 Card, starting with 5 restaurants and 50 members and has grown those numbers to nearly 60 participating businesses and almost 600 members.

Spicciatie & his wife Jayme, who serves as VP of Communications for their boutique marketing agency, Hospitality Marketing, decided it was time for expansion. Recent transplants to Fanwood in June, the Spicciatie’s felt the “Core Towns” of Union County was a great location to start expansion due to an abundant supply of locally owned restaurants and retail boutiques in charming downtown settings.

Hospitality 10 Card is a discount dining membership that provides members a 10% discount off the entire bill, including alcohol at all of their participating restaurants. Participants receive a customized membership card that you can use an unlimited amount of times all year long. The Hospitality 10 Card goes beyond dining discounts. You will also receive discounts from other retailers like a DIY Boutique, gift shop, brewery, wine making, in-home private chef services, food tours and more.

Sign Up for E-News

Discounts at their partner retailers range from 10-33% off. Members also receive invites to private or special events held by participating partners. A membership costs $29.99 for the entire year. Since the card is new to the area, Hospitality 10 is running a special introductory price of $15, when you use the discount code (TAPINTO).

To buy a membership, visit, scroll down to the become a member section, type in your discount code and click the BUY NOW button. You can pay via PayPal or choose to pay with your debit or credit card.

The new Hospitality 10 Card will arrive in your mailbox within 5 business days; “should be faster than that depending on the mail,” Spicciatie expressed.

“Currently, we are looking to work with many of the local small businesses in the towns of Fanwood, Scotch Plains, Westfield, Garwood, and Cranford,” Spicciatie says. “Since inception, our business has only partnered with locally owned small businesses. No big restaurant chains or retailers.”

The Hospitality 10 Card is currently accepted at the following local restaurants: Fanwood Grille, Nick’s Pizza, Rocko’s Ice Cream, 16 Prospect Wine Bar & Bistro, Famous Kabab Cuisine, The Thirsty Turtle, and Calabria Pizza just to name a few. They have also recently partnered with DIY Boutique AR Workshop in Westfield, where members can get 10% off classes, private events & retail purchases.

Spicciatie says: “10% does not sound like big savings, but over a course of a year it adds up. Our average member saves a minimum of $400 a year and many of our restaurants accept the card on pickup or delivery orders so we have individuals report back to us who have saved well over $2,000 in a year. There are no computer print outs or coupon books to carry around. Just one card you will keep in your wallet to use at nearly 60 locations and growing.”

The Hospitality 10 Card makes for a great gift for any individual who enjoys trying new restaurants. At the introductory price, it sounds more like a “stocking stuffer” gift. If you would like more information on becoming a member, call 718-554-4190 or email If you are a restaurant or small business owner interested in participating, click here or call 718-554-4190.