FANWOOD, NJ -- Fanwood's downtown planning expert Liz Jeffery updated the borough council on redevelopment projects at a special meeting held on Tuesday evening.  Ms. Jeffrey discussed the following businesses:

  • Fanwood Pharmacy (246 South Ave, Unit 104) and Kessler Rehabilitation have opened on South Avenue.  
  • Rocko's Ice Cream (38 S. Martine Ave.) opened on July 1, just in time for summer. The shop has quickly developed a reputation for its shakes and unusual ice cream flavors, such as Devil Dog and the ever popular Trash Can, which has a little bit of everything in it. New Jersey's iconic Calandra's Cakes are available with advance ordering.
  • Frank's Auto Body (56 S. Martine Ave.) received site plan approval on July 27 for improvements, including a 945 sq. ft. one-story addition for the creation of a new third bay for auto repair.
  • Ivy Education has expanded into the space formerly occupied by Be Craftful. Ivy Ed offers college test prep, curriculum tutoring, and college counseling, in addition to running its growing Flex School, a 21st Century schoolhouse for gifted and twice exceptional students.

The borough has also begun advance planning for an expansion of the plaza area next to Mara's Cafe. The project will complete a long public plaza that stretches from South Ave. behind the stores on Martine Ave. and through the parking lot toward LaGrande Ave. Najarian Associates has been enlisted to design, bid and oversee the project.

Renovation work has begun on the China Moon Strip Mall. The revised renovation plans will incorporate building treatments recommended in the Borough facade guidelines. A sidewalk cafe space will be created for the front of China Moon and Ginger Sushi.

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Construction has begun at Sheelen's Crossing, which is expected to open this fall in the space formerly occupied by Oh Brian's Pourhouse at 200 South Ave.

Young's Paint on the corner of Terrill Road and South Ave. has been sold to a developer, Empire Properties. The firm is expected to submit a site plan application later this month.

CVS's revised site plan was denied approval by the Fanwood Planning Board on June 29.

Ms. Jeffrey, who will be serving as the borough's Business Liaison, told the Fanwood Council that she will be coordinating new marketing initiatives that will include development of a new Downtown logo and a new highlight section of the borough's Fanwoodian newsletter.