Dear Residents:

Today is National Census Day, a key reference date for the 2020 Census — not a deadline. We use this day to determine who is counted and where in the 2020 Census. When you respond, you'll tell the Census Bureau where you live as of April 1, 2020, and include everyone who usually lives and sleeps in your home.

Scotch Plains currently has one of the top 2020 Census response rates in the nation, with 52.6%, as of April 1. While we are beyond thrilled to see that Scotch Plains is doing so well with the 2020 Census, we still have a long way to go to a complete 100% count.    

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By today, every home should have received an invitation to participate in the 2020 Census. Once the invitation arrives, you should respond in one of three ways: online, by phone, or by mail. 

When responding to the 2020 Census everyone living in your home as of April 1, 2020, should be included. Parents, children, aunts, uncles, grandparents, cousins, roommates – every person living with you on April 1, 2020, are all considered members of your household.   

College students that normally live at school should be counted at school, even if they are temporarily living somewhere else due to the COVID-19 pandemic.

Census results are important as they determine how many seats each state is apportioned in the U.S. House of Representatives as well as how over $675 billion in federal funds are distributed annually to states and communities on services ranging from roads, infrastructure, schools, libraries, and emergency services.      

In 2010, Scotch Plains had an 87% response rate. While this is an excellent response rate, that 13 percent non-response rate could mean the difference between more or less funding for Scotch Plains. We need a complete count in 2020.

To respond online, visit: or call (844) 468-2020 to respond by phone. If you would like to speak with someone in Scotch Plains Town Hall regarding the Census, please contact Tom Strowe at (908) 322-6700 ext. 317 or

Watch this video to learn more. 

Mayor Al Smith
Councilman Roc White
Downtown Redevelopment Coordinator Tom Strowe