SCOTCH PLAINS, NJ - The way the cookie crumbled was fast and surprising.

My Town Bakery, a fixture in downtown Scotch Plains at 387 Park Ave., closed abruptly this week after more than 15 years of operation. Owners posted a big “Closed” sign in the front window and placed a letter on the front door thanking customers for their patronage.    

"We will have all the same products we have offered here for many years at our new location:

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Bridgewater Bakery

150 Adamsville Rd N.

Bridgewater, NJ 08817

"We hope you can continue to be our customers.  We will be doing deliveries upon request for the Scotch Plains and surrounding areas for customers that cannot visit us at our new location.”


My Town Bakery Staff

"The rent has not been increased,” said Nick Novello, Jr., whose father owns the building. “They just did not keep up with the payments. They were being charged a very fair rate.”

According to Manta, a company that profiles businesses, My Town Bakery had annual revenues between $500,000 and $1 million and employed 10-19 people.

“Being a business owner, I know how hard it is and how much work goes into running it.  I hate to see anybody go out of business,” said Lisa Mohn, owner of Apple Blossom Flower Shop and president of the Scotch Plains Business and Professional Association.  “We look forward to having a new tenant move in who we hope will quickly become part of our family on this block.”