SCOTCH PLAINS, NJ -- The Super Bowl brings a boom to businesses that cater to football fans and casual observers.

Local eateries offered specials throughout the day for parties and smaller groups watching the NFL's biggest contest.

"The Super Bowl is always a big day for us," said Rob Watterson of Nick's Pizza, where many of the pizza and 6 ft. hero orders were called in for between 5:00 - 6:00 p.m. to ensure delivery by game time. "We made  thousand of wings last year, and this year was the same."

Mara's Cafe & Bakery enticed customers to come in for $10 unlimited wings.