Dear Editor

In honor of Local & State Business Community Week, we are urging all residents, who haven’t already, to please complete their 2020 Census. The Census is an invaluable tool for businesses, as it provides valuable data on population trends, growth projections, and demographic information. A complete Census count can lead to more jobs and new businesses in our community as Census data is used to help businesses with decision-making and hiring strategies. An inaccurate Census count means business decisions will be made based on faulty information. We don’t want to lose out on economic development opportunities because of an incomplete Census count. 

Just this week, it was announced on TAPinto Scotch Plains-Fanwood that a coffee shop, Black Drop Coffee, is planning to open up in downtown Scotch Plains soon. The owner of Black Drop Coffee discussed how she looked at a few different locations before settling on Scotch Plains. Just imagine how many more businesses we can potentially attract to Scotch Plains if we get a complete 2020 Census count. That’s why we need everyone in Scotch Plains to complete their 2020 Census so the data can be used to attract more businesses and private sector investments to our town.

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Additionally, as we plan our downtown redevelopment efforts, a complete Census count can influence how economic development grants are distributed, so we don’t want to miss out on potential funds to support our downtown.

Businesses, especially small businesses, are the backbone of our economy. In Scotch Plains, we are blessed to have so many great businesses that support our community. We owe it to them to get a complete Census count so they have the data they need to make the best decisions for their business for the next 10 years.

Answer online now at or call 1-844-330-2020 or mail it in. If you would like to speak with someone in Scotch Plains Town Hall regarding the Census, please contact Tom Strowe at (908) 322-6700 ext. 317 or

Thank you to everyone who has responded so far. We currently have a 78.8% response rate. Let’s get to 100%!

Al Smith, Mayor (Chairman of Census Complete Count Committee)
Roc White, Councilman (Council Liaison to Census Complete Count Committee)
Tom Strowe, Project Coordinator for Redevelopment & 2020 Census