The winter is usually the main focus is on family and the holidays, not on buying a home

Perhaps your winter selling strategy needs an adjustment. Strategize for the season. Take advantage of seasonal opportunities, current market trends, home care and staging tips and sell your home this winter.

Seasonal Opportunities:

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Winter is the time for opportunities like job relocations, weddings, engagements, divorces and other situations that keep the market active ... The buyers are out there, and those buyers are serious about finding a home. Demand will be high with fewer homes on the market. Take caution not to overprice your home. Price the home competitively accordingly

The timeline from signing a purchase contract to closing day will be shorter in the winter. Lenders and real estate professionals generally have less business this time of year. The buying and selling process will be expedited with fewer delays and holdups.

Current Market Trends:

Current market trends are favorable to both buyers and sellers. As a homeowner, you are in a good position to sell your home and buy your next one. Home sales and prices are projected to be active and increase in value from now thru 2018. Waiting to sell may result in a higher listing price, but lower number of qualified buyers. Mortgage rates are also projected to increase over the next year. Maximize your selling potential by taking advantage of the current low mortgage rates and seasonal market trends. 

Tips to Help Sell Your Home This Winter:

Follow these simple and effective home care and staging tips to ensure your home sells this winter:

Take photographs of your home outside before the snow falls. A snow-covered home may look festive, but the features of your home will be hidden. 

Clear the driveway, sidewalks, and steps from snow and ice. Use sand and de-icers as needed to keep walking areas neat and safe for visitors. 

Keep holiday decorations simple and clean. Less is more.

Inform buyers of town plowing schedules and upkeep of neighborhood streets.

Keep scents from candles, plug-in air fresheners, and room sprays to a minimum. Use warm and gentle fragrances. Lavender and rosemary bouquets are a natural way to scent your home.

Encourage showings during daylight hours for maximum lighting. 

Have a timer set for indoor and outdoor lights if you won’t be home before a showing.

Hire a professional window cleaner for indoor and outdoor cleaning. Crystal clear windows will help maximize light in the house.

Make sure the house is warm and cozy. Add blankets, throws, and area rugs to each room. Turn the thermostat up for the showing. Have a timer set if you won’t be home. 

Keep indoor decorations simple, green, natural, and seasonally appropriate.

Show buyers you take exceptional care of your home. Request guests to take off shoes and offer paper booties. 

Keep shovels, snow blowers, de-icing materials, and winter gear stowed away. 

Provide buyers with a list of local winter and seasonal activities. 

Time to create a seasonal strategy and increase your chances of selling your home this winter. Seasonal opportunities, current market trends, and simple home care and staging tips will help sell your home this winter

Susan Massa Broker Associate CRS SRES ABR  Keller Williams Realty  908-400-0778

Are you considering selling your home? With over 25 years of Experience with Multiple Realtor Professional Designations and Certification I am your Realtor.  Call me to arrange MY FREE.  Home Evaluation Report and The Market Conditions Report. My expertise and marketing ensures you are in Good Hands to sell your home. And or Buy a Home

Thinking of Buying A Home ? The historically low interest rates as well and a good inventory levels are a perfect time to BUY Whether buying or selling 2017 2018 has and will continue to be a good years. Whether you are looking to buy your first home or thinking of a second home or needing more space  and bedrooms “ IT’S A GREAT TIME”...  Contact me with any questions need a market evaluation mortgage information give me a call Susan: Your Hometown Realtor 908-400-0778

For more information on these or other real estate matters, contact Susan Massa Broker CRS SRES ABR at 908-400-0778, email susan@susanmassa.com or susanmassa2@gmail.com   www.NJHomeShowcase.com

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