The Hyperlocal Consultant

Mark Zuckerberg Should Be Concerned About His Legacy; Punishing Legitimate Media Organizations and Small Businesses Isn’t the Answer; Regulation Is

3e259380400b17d2d20c_shapiro_headshot.jpg
3e259380400b17d2d20c_shapiro_headshot.jpg

Facebook recently announced it will be changing its feed and algorithms so that news from publishers and posts from businesses will be relegated in favor of posts about your neighbor’s cat. 

Facebook CEO Mark Zuckerberg said that Facebook is making these changes because he is concerned about his legacy and that of the company he founded. If Mark Zuckerberg is truly worried about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged.

Millions of people are being harassed, unfairly attacked, and maligned on Facebook worldwide. Fake news has proliferated. Children are being bullied and some, sadly, have committed suicide over posts on Facebook. Hordes of people acknowledge they are now addicted to Facebook and suffer from depression, anxiety and a host of other ailments because of it. That is Zuckerberg’s legacy and he needs to take responsibility for it.  

Sign Up for E-News

Now, after encouraging media organizations and local businesses to spend billions building up their social media presences on Facebook - including paying billions to Facebook itself to increase page “likes” and “follows” - Facebook is changing the game midstream. It has our money and we have no legal recourse. 

To cement the unholy legacy, Facebook’s hordes of lawyers and its top executives continue to claim Facebook is not a media company and therefore should not be regulated in any way.  They make this argument despite the fact that Facebook has editorial control over content posted on the platform and - with the changes now being implemented – the fact that Facebook is deciding what factors make news sources worthy of being placed in its News Feed.  

If Facebook doesn’t want a certain conservative or liberal publisher in the feed or decides a certain local news publisher shouldn’t be there either, that publisher’s social media reach will die, causing it significant economic harm. That’s a lot of power and it’s power that can be abused with scary consequences for our society and for the First Amendment. 

The only positive thing to come of all of this is that it may open the eyes of our elected officials, businesses and the American people who will now see Facebook for what it is:  An unscrupulous media company that needs to be regulated.

Michael M. Shapiro, CEO and Publisher of TAPinto.net, is a graduate of Stanford Law School and Rutgers College, Rutgers University.  Michael also serves as Immediate Past President of the Suburban Chamber of Commerce.  

Facebook:  http://www.facebook.com/TheHyperlocalConsultant

Twitter:  http://www.twitter.com/HyperlocalConsultant

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Scotch Plains/Fanwood

Summer Life Guard Job Opportunity in Union County

April 10, 2018

UNION COUNTY, NJ - Summer lifeguard positions are available at Union County’s public swimming pool, the Walter Ulrich Memorial Pool at Rahway River Park in Rahway.

“Union County’s Ulrich Pool provides our youth and adult summer job seekers with an opportunity to enjoy working outdoors in the fresh air all summer long while sharpening valuable life skills including leadership, ...

Why We Keep Kosher

Why We Keep Kosher

This week's parshah, Shemini, introduces the Torah's dietary laws. Animals must chew their cud and have split hooves to be kosher, fish need fins and scales, and a list of forbidden fowl is enumerated.

To those of us in Jewish education, it is a continuing source of disappointment that so many Jews still believe the kosher laws to be outdated.

Politics IS Government in Union County

April 21, 2018

Dear Editor:

After Bruce Patterson of Garwood was stopped from speaking at the Union County Freeholder meeting of March 22 regarding the politics behind refusing to give the party line to a sitting Freeholder, I thought this brazen suppression of free speech could not go unanswered.

At the April 19 meeting I answered with these comments.

After ten years of following government in Union ...

Helping Teenagers Deal with Prom Night Stress

April 18, 2018

Prom can be one of the most exciting times for your teenager but at the same time one of the most stressful. 

It can also be very stressful for parents as they prepare themselves to accept that their teenager is graduating and soon going away to school, while planning a weekend away after prom night. Going to the Shore for the weekend or somewhere overnight has become more of the ...

Baseball: Fox's Strong Pitching Leads Union Catholic to Victory over North 13th Street Tech

April 22, 2018

SCOTCH PLAINS, NJ -- Michael Fox delivered a strong game on the mound and six different players knocked in runs for Union Catholic as the Vikings defeated North 13th Street Tech, 8-4, on Saturday in Scotch Plains.

It's the second victory in three games for the Vikings, who improved to 4-7 on the season.

Fox, a sophomore lefty, struck out 10 and allowed three earned ...

Upcoming Events

Mon, April 23, 3:30 PM

Scotch Plains Public Library, Scotch Plains

After School Club for Teens at Scotch Plains ...

Arts & Entertainment Education

Wed, April 25, 4:00 PM

Scotch Plains Public Library, Scotch Plains

Speak with Congressional Staff on April 25 at the ...

Government