GARWOOD, NJ -- A Moe's Southwest Grill will open for business in nearby Garwood on Thursday, Aug. 29, at 11:00 a.m.

The new location is starting with a huge promotion: it's first 100 customers to make a purchase will win free burritos for a year, valid once a week. Opening day will also feature $5 burritos or bowls as well as other prizes and giveaway items.

Who is Moe?

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According to the company's website, Moe's actually stands for Musicians Outlaws and Entertainers. That's why music is played at the Moe's 700+ locations in the U.S. and abroad. The hand-selected playlist is filled with the amazing artists who left this world too early --- since these legends changed the musical landscape and continue to inspire guitar slingers, lyrical poets and a new generation of pioneers.

Moe's Southwest Grill will be located 315 North Avenue in Garwood. The franchise fast casual Mexican restaurant offers burritos, bowls, tacos, quesadillas, salads, and more.