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Fill the Local News Void and Create a Profitable Business: Start TAPinto in Your Town

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Many newspapers are regionalizing their coverage or being acquired by media conglomerates and laying off journalists, creating a void in local news coverage, not only in New Jersey but throughout the country.
 
As a result, there is less and less local coverage of your local government and board of education, high school sports, charitable events and other newsworthy local happenings, says TAPinto CEO and Publisher Michael Shapiro.
 
"At TAPinto we are filling the void being created in local news caused by the regionalization and downsizing of hardcopy newspapers," Shapiro said. "We provide a turn-key solution and enable people, ranging from entrepreneurial journalists and public relations professionals, to business development and marketing executives, to realtors and others who start TAPinto as a side business, to nonprofits and universities and even hardcopy newspaper publishers, to start a profitable online local newspaper business in their town."
 
TAPinto franchises local news sites to local owner/publishers and now has more than 65 local news sites covering more than 100 municipalities in New Jersey and New York, with more than 6 million readers during the last year.
 
 
Jonathan Jaffe, a veteran journalist and former Star-Ledger reporter who owns the public relations firm Jaffe Communications, saw an opportunity to start a quality online news site in New Brunswick, New Jersey. He hired Jack Murtha, a firecracker reporter with a graduate degree from the Columbia University School of Journalism, to oversee coverage of day-to-day news in New Brunswick and at Rutgers University, while Jaffe manages the site, coordinates other staff and serves as city publisher.
 
"New Brunswick and the Rutgers community have other online publications but they are more activist in nature," Jaffe said. "I wanted to develop a high-quality objective online news site that would serve all of the residents of New Brunswick and the Rutgers community. TAPinto provides the technology, backend, training, and support so we could focus on quality journalism -- breaking great stories and developing long-term investigative series, while coordinating local advertising. TAPinto handles the rest."
 
Jaffe noted that TAPinto continues to grow in Middlesex County, allowing for more robust news as sites freely share content across the platform.
 
"With my reporters teamed with TAPinto writers covering other aspects of the county, we now have a superior news organization that is second-to-none in terms of comprehensive coverage of Middlesex County," Jaffe said.

 
Ravenell Williams, CEO of the Plainfield YMCA, saw the lack of local news coverage in Plainfield as a detriment to the community.
 
"Pretty much the only time Plainfield is in the news is when there is a major disaster," Williams said. "However, the vast majority of what is going on in Plainfield is good news -- with so many Plainfielders giving back to the community and doing wonderful things.  I wanted to also tell those stories and at the same time, saw an opportunity for the Plainfield YMCA to develop additional marketing opportunities. TAPinto enables a nonprofit like ours to give back to the community, better inform our residents, and create additional donated funds so that the Plainfield YMCA can do even more great things for our community."
 
For business entrepreneur Darlene Cullen, starting TAPinto in South Plainfield, NJ was an obvious business opportunity.
 
"The only news coverage in South Plainfield was a weekly print publication," Cullen said. "There is little value in old news. TAPinto creates the opportunity to provide up-to-the-minute news in my town. So I started TAPinto South Plainfield three years ago and it has already become the go-to-place for local news and information. On the business side, TAP South Plainfield is surging. TAPinto's unique model enables us to sell marketing and advertising opportunities to businesses in South Plainfield and into all of the TAPinto sites in New Jersey, which has created a significant revenue stream for my thriving business."
 
Jackie Lieberman, a veteran journalist, saw an opportunity in Westfield, NJ where her local hardcopy newspaper's idea of going online was to have a pdf of its newspaper available.
 
"People don't want to wait a week to find out what is going on in their town," Lieberman said. "Most people get their news online and in particular, on their phone and I saw that that trend would only grow. Thanks to TAPinto's system that enables us to share content within the network of TAPinto sites, I'm also able to provide important stories throughout Union County and the State of New Jersey to our readers with no work on my part because my fellow TAPinto franchisees are covering those stories in their towns."
 
Anyone who may have interest in helping to fill the local news void in their town can visit www.starttap.net for more information.
 
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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY).  It also includes a franchised Travel section, TAPintoTravels covering domestic and international travel.

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SOMA

South Orange Police Blotter: Robbery Reported on South Orange Avenue

June 16, 2018

South Orange Police Blotter as of June 16

Robbery - An Alpha, NJ resident reported that he was robbed on Sunday, June 3, at approximately 12:30 a.m. while he was walking on South Orange Avenue near Scotland Road. The victim stated that he was approached by three unknown actors who punched him and knocked him to the ground. The actors then stole his cell phone and wallet ...

Maplewood Police Blotter - Two Home Burglaries Reported

June 4, 2018, Burglary; Sometime during the daytime hours, a home on the 100 block of Midland Blvd was forcibly entered.  At the time of the report it was unknown what the proceeds were.

June 4, 2018; Thefts; During the overnight hours a metal rack was stolen from outside of a business on the 200 block of Elmwood Ave.

June 5, 2018; Motor Vehicle Theft; During the overnight hours, a van ...

Fifth Annual Two Towns Triathlon for Kids Postponed Until September Due to South Orange Pool Still Being Closed

June 14, 2018

SOUTH ORANGE, NJ - The 5th Annual Two Towns Triathlon for Kids, originally scheduled to be held in South Orange on Saturday, June 16, has been postponed until Saturday, September 8, according to an update on the South Orange website. 

 

The postponement is because the South Orange Community Pool is still closed for the season due to construction delays with the filter ...

Second Year of Maplewood South Orange Book Festival Brings Authors and Readers Together

MAPLEWOOD, NJ - Anna Quindlen. Rosemary Wells. Keith Hernandez. Tayari Jones. These are just a few of the authors who were speakers at the Second Annual Maplewood South Orange Book Festival on Saturday.

The book festival, which attracted about 2,000 attendees according to organizers, had a full day of author panels covering a wide range of topics that included "#MeToo: From ...

Upcoming Events

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Fri, June 22, 7:00 PM

Par 440 Restaurant & Lounge, Short Hills

The Extra Rich In Class Dinner Show with E.R.I.C.

Arts & Entertainment Food & Drink

Carousel_image_6f87fbcddb8c623bb6c0_downtown_after_sundown_2

Fri, June 22, 7:00 PM

Spiotta Park, South Orange

Jersey Swamp Cats in Downtown After Sundown

Arts & Entertainment

Tue, June 26, 6:30 PM

Millburn Free Public Library, Millburn

Memoir Writing Class at Millburn Library

Arts & Entertainment

Carousel_image_af1b89eae735bf536426_par440_promo

Fri, June 29, 7:00 PM

Par 440 Restaurant & Lounge, Short Hills

The Extra Rich In Class Dinner Show with E.R.I.C.

Arts & Entertainment Food & Drink

Lecia Bianca Jewels Creates a Bridge to Make Bloomfield Center the Next Style Destination

June 16, 2018

BLOOMFIELD, NJ - The Bloomfield Center renaissance continues as Lecia Bianca Jewels becomes a style destination on main thoroughfare in this Essex County Community. Lecia Clay, owner of the boutique, describes her jewelry as 'bridge jewelry,' - pieces that are in a space between costume jewelry and fine jewelry, while having value. 

'Lecia Bianca' is the ...

Record Number Attends West Essex YMCA's Sixth Annual Bike Livingston

LIVINGSTON, NJ — On the heels of National Bike Safety Month in May, a new record of nearly 500 Livingston riders participated in the sixth annual Bike Livingston event, a family-oriented bike tour of Livingston’s neighborhoods hosted each year by the West Essex YMCA on the first Sunday in June.

With three routes to choose from—a four-mile route around the ...

Westfield High School Sophomore Dies; Counselors on Hand at School

June 19, 2018

WESTFIELD, NJ — Carthoris “Carter” Uziel, a sophomore at Westfield High School, died Sunday night, according to Westfield Public Schools and a letter sent to parents by Principal Dr. Derrick Nelson.

“Words cannot convey the grief we feel in the Westfield Public Schools community over the death of Carthoris ‘Carter’ Uziel, a sophomore at Westfield High ...

Applications to Rutgers Jumps Nearly 10 Percent; Increase From Out-of-State Students

NEW BRUNSWICK, NJ - Applications to Rutgers University this year increased 9.4 percent over last year, university President Robert Barchi told the Board of Governors at a meeting this week.

The university received nearly 45,000 applications this year, Barchi said.

That included a 20 percent increase in the number of students from outside New Jersey applying to Rutgers, the university ...

Maplewood Department of Public Works Employment Opportunity: Maintenance Worker

June 19, 2018

MAPLEWOOD DEPARTMENT OF PUBLIC WORKS EMPLOYMENT OPPORTUNITY

Title: Maintenance Worker – Parks/Shade Tree Dept.

Issue Date: 6/18/18       ...

Jersey Swamp Cats in Downtown After Sundown Friday, June 22

Dance under the stars to the swingin’ sounds of the Jersey Swamp Cats when the boys bring their patented piano and guitar driven blues and vintage rock’n roll to Spiotta Park, as part of the Sounds In Spiotta Park DAS concert series on Friday, June 22!

7 p.m. to 10 p.m. in Spiotta Park, located on Village Plaza and South Orange Avenue.

 

Founder of Moms Helping Moms Foundation Receives NJ State Governor’s Jefferson Award

Each year the New Jersey State Governor’s Jefferson Awards highlight the spirit of civic engagement among New Jersey’s 1.5 million volunteers and provide Jefferson Awards medals in 22 categories of volunteer service.   

The 2018 New Jersey State Governor’s Jefferson Awards presentation ceremony and celebration of volunteerism was held at the War ...