SOUTH ORANGE, NJ - A new cafe featuring coffee and baked goods will be coming to the village within the next couple of weeks.

Mara’s Café & Bakery, a casual, family-friendly café at 9 West South Orange Ave., is in the final phases of construction. Will and Alyse Eisenstein, the franchise owners, are watching the kitchen and counter finishes be completed. The customized, decorative reclaimed wood accents on the dessert and gelato cases reflect the artistic flavor of South Orange. Mara’s should be open for business by the end of April.

Mara’s Café & Bakery has won numerous awards for its cheesecake, gelato, cupcakes, cannoli, sandwiches and more. The franchise will serve desserts along with fresh-roasted coffee, breakfast, lunch and dinner in a relaxing atmosphere. All meals will be made fresh to order for dine-in, pick-up and/or catering.  Desserts will be available by the individual serving or whole cake/pies. Plentiful indoor and patio seating is planned.

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“We are pleased to have the Eisensteins on our team,” said Ian Magley, president and chief executive officer of Mara’s Franchise Systems, LLC. “Their small business and customer service experiences make them motivated franchisees to Make Every Day Delicious at Mara’s Café & Bakery in South Orange.”

“We are so excited to become a part of the Mara’s family after being customers for more than 20 years,” said Will Eisenstein. “Mara’s brand represents great award-winning products served in a comfortable environment. The location is convenient to businesses, shops, and theater. It will be the perfect place for friends and families to gather, or just get their coffee, desserts and meals on the go. We look forward to bringing a quality desserts and coffee to South Orange.”

Mara’s was established in 1984 when Mara and Glenn Magley created a line of desserts and coffee products. In 2004, Mara’s Café & Bakery in Denville was opened and the product lines expanded to include soups, sandwiches, salads, quiches and handcrafted gelato. The menu has grown to include seasonal specials and freshly roasted coffee beans. There is also a Mara's in Union County in downtown Fanwood.

“For over a quarter century, our motto has been to offer a customer experience we would expect for ourselves. We look forward to expanding our customer base in the South Orange area,” said Mara Magley, co-founder and vice-president of Franchisee Support.