SOUTH ORANGE, NJ — The South Orange Village Center Alliance (SOVCA) has announced Summer Saturdays.

During the next 3 Saturdays in July, downtown retailers will be outside on the sidewalks offering an expanded footprint for easier, socially distanced shopping. Many will offer special sale items, raffles and promotions. The sidewalk sales will run from 11am to 4pm on Saturday July 11, 18 and 25. A map highlighting the 14 participating businesses has been created to make it easy for shoppers to ensure they hit all the sales.   

“Sidewalk sales are a great opportunity for retailers to reach customers who want to shop but aren’t ready to come inside. We are thrilled the process has been made easier and are looking forward to seeing if this new way of shopping helps bring customers back,” said Cat Fisher, owner of Sadie’s and Kitchen a la Mode. 

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SOVCA is encouraging all shoppers to relax and refuel at one of the 24 outdoor dining areas in South Orange. “With 24 restaurants adding outdoor seating there are many dining options for those looking to go out to eat. We created a map of the outdoor dining areas to illustrate the variety of choices and locations available,” said Julie Doran, SOVCA’s Executive Director.

Working closely with the South Orange governing body, SOVCA created a task force which includes Village Administration, the Parking Authority, SOFD and SOPD, which worked to make it possible for all restaurants to expand their outdoor footprint onto sidewalks and into parking spaces, for retailers to use available sidewalk space, allowing BYOB at sidewalk cafés (if establishments desire) and the creation of 4 curbside pickup zones. 

SOVCA encourages everyone to call businesses and check websites for hours and operational procedures as businesses are continuously adjusting based on market demand, weather and operational issues during these challenging times. A directory of dining options, available shopping and other businesses and services can be found here:

About South Orange Village Center Alliance

The South Orange Village Center Alliance (SOVCA) is a non-profit that is dedicated to making downtown South Orange a vibrant place to live, work and enjoy through events, beautification and advocacy for the downtown business district. SOVCA’s mission is to strengthen the vitality of the downtown business district by supporting existing businesses and attracting new ones to improve the Village’s retail mix; raising funds for improvement and public art projects; producing events that complement existing stores and services; maintaining a clean, safe, and pedestrian-friendly downtown; and helping our governing body manage new development while preserving the attractive architectural legacy of the downtown area. The organization is run by an Executive Director and a volunteer board of directors made up of property owners, business owners, residents and other stakeholders. For more information, visit