SOUTH ORANGE, NJ - South Orange Village trustees and area residents flocked to the new BGR: Burgers Grilled Right restaurant in The Gateway in downtown South Orange to participate in its grand opening and ribbon-cutting ceremony on Sunday.

As Seton Hall University alums, BGR: Burgers Grilled Right manager and owner Phil Sinnitti and his son Paul Sinnitti said the South Orange community is very important to them. The business is also staffed by son and brother Michael Sinnitti.

“When I was a student at Seton Hall, I always wanted a business to embrace the college more,” said Paul Sinnitti. “We’re catering to both students and families here.”

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BGR: Burgers Grilled Right is so dedicated to embracing the Seton Hall community that the restaurant has a Pirate Corner dedicated just to Seton Hall sports. The Seton Hall pirate mascot also made an appearance at the ribbon cutting event for photos.

When Seton Hall won during basketball season, tickets from the game could be redeemed for a free burger. Seton Hall "Pirates Gold" is accepted at BGR: Burgers Grilled Right, and there is a late-night special for students from 10 p.m. to midnight.

South Orange Village President, and Seton Hall alum, Sheena Collum was joined by village trustees, the South Orange Village Center Alliance, and residents from South Orange and other local towns to welcome BRG: Burgers Grilled Right to South Orange. Collum streamed the event live on her Facebook page, which can be viewed here.     

Ed Ayuso, the original owner of the property, said he picked the Sinnitti’s because he wanted A-quality tenants.

“I’m so proud to be affiliated with this family and the restaurant’s first New Jersey location,” said Ayuso.

BGR: Burgers Grilled Right ran a special on Sunday to welcome customers, discounting the entire menu by 25 percent.