Business & Finance

Press Releases

TAPinto Crushes Monthly Readership Record: 809,024 Readers in January 2017

2710c62a8507c73c24d1_tapinto_w_url.jpg, a network of 61 franchised online hyperlocal news sites in New Jersey and New York, marked the beginning of 2017 with a record month of traffic in January.   

January also marked the launch of TAPinto Newark, which -- out of the gate -- broke the story of a bishop being assaulted in a cathedral in Newark. The article was picked up by ABC, NBC, CBS, the Associated Press and the UK Daily Mail, among many others. The video of the incident has garnered over 1,000,000 views on YouTube., which began in 2008 as an all-online local newspaper in New Providence, NJ founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 75 towns. It is growing while other media organizations are slashing local news coverage and laying off journalists.    

For the month of January, TAPinto was read by more than 809,024 unique visitors, breaking its former record of 713,308 established in September 2016.
During the last year, TAPinto has had 5,545,995 unique visitors who've read 18,901,243 pages on the site, both records as well.
"TAPinto sites are locally owned and operated and do their own original local news reporting," said CEO and Publisher Michael Shapiro. "That local ownership and local reporting makes all the difference."
TAPinto provides the backend, training and support to its franchisees. "We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

Shapiro said TAPinto is proving that journalism, at least on the local level, has a future.
"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," he said. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."
For more information on franchising TAPinto in your area, please click here. was founded by New Providence, New Jersey residents Michael and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has more than 5.5M readers.  The all-online hyperlocal news site boasts more than one hundred columnists, a full-service Community Calendar, Business Directory, and local Real Estate Listings. The public can friend on Facebook at and can follow on Twitter at  
In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater/Raritan, Cedar Grove, Chatham, Clark, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Far Hills, Flemington, Florham Park, Franklin Township, Green Brook, Hillsborough, Kenilworth, Little Falls, Long Beach Island, Livingston, Madison, Mahopac (NY), Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan, Roselle/Roselle Park, Roxbury, Scotch Plains/Fanwood, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Essex, Westfield, West Orange, Woodland Park and Yorktown (NY). 

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Feeling Lucky

Shop of the morning to you! It’s that time of year when everyone’s color is green! Stop by Sadie's to get your St. Patty’s shirt before the big day. While your here and feeling lucky check out our latest Spring styles for Men and Women. You may make your friends green with envy.

Horoscope: Have a birthday between 3/13 and 3/24? If you stumble into a ...


AtlantiCast: Episode 13

On this episode of AtlantiCast, new clinical studies in the fields of cardiology and immunotherapy, national and statewide recognitions for Atlantic Health System medical centers and the inaugural AtlantiCast Collab Challenge!


South Orange Police Blotter - Adult Arrests for Shoplifting and DWI Reported

March 16, 2018

South Orange Police Blotter as of March 16

Adult Arrest/Shoplifting - William Minitee, a 45 year old Irvington resident was arrested on Thursday, March 8, at approximately 12:40 p.m. for shoplifting. Security officers at the Stop & Shop on Valley Street observed Minitee conceal several items on his person and then flee the store without paying for the items. Officers stopped a subject ...

Maplewood Police Blotter - Home Burglary, Burglary at DeHart Community Center Reported

March 4 - Burglary; At approximately 1:20 a.m., officers observed a male removing several items from inside DeHart Community Center. The male was identified as 22 year old Joe Carr of Irvington. He was arrested and charged with burglary.

March 6 - Burglary; At approximately 11:30 a.m., officers responded to a home on Broadview Avenue on a report of a ...

Most South Orange Maplewood Schools Plan to Participate in National School Walkout on Wednesday, March 14

March 12, 2018

SOUTH ORANGE AND MAPLEWOOD, NJ - On Wednesday, March 14, the Women’s March Youth EMPOWER is organizing a National School Walkout. According to the national march website, the walkout is for 17 minutes at 10 a.m. "to protest Congress’ inaction to do more than tweet thoughts and prayers in response to the gun violence plaguing our schools and neighborhoods... and to demand Congress ...

South Orange and Maplewood Share Snow Storm Photos

SOUTH ORANGE AND MAPLEWOOD, NJ — TAPinto SOMA wants your snow storm photos!

Send your pictures to and we'll add them here.

Check back later to see what your neighbors have added.

Upcoming Events

Sun, March 18, 2:00 PM

Burgdorff Center for the Performing Arts, Maplewood

Maplewood Strollers Present John Patrick ...

Arts & Entertainment

Sun, March 18, 3:00 PM

Madison Junior School, Madison

Metropolitan Orchestra of New Jersey Winter ...

Arts & Entertainment

Sun, March 18, 7:00 PM

Bow Tie South Orange Cinemas, South Orange

18th Annual New Jersey Jewish Film Festival

Arts & Entertainment Religions And Spirituality

Mon, March 19, 7:00 PM

Bow Tie South Orange Cinemas, South Orange

18th Annual New Jersey Jewish Film Festival

Arts & Entertainment Religions And Spirituality

Members of Brick City Brims Charged for Alleged Roles in Drug Trafficking Organization

March 17, 2018

NEWARK, NJ – Six members of the Brick City Brims set of the Bloods street gang were arrested last week for their alleged roles in a major drug trafficking organization that dealt heroin in and around Newark.

Tyrone Brown, 34, Lamarr Burwell, 22, and Miles McCloud, 37, all of Newark, and Martin Pettiford, 23, of Irvington, are each charged with one count of conspiracy to ...

Millburn Township Battle Against Proposed Stop & Shop Comes to an End

MILLBURN, NJ --  Alexander McDonald, Millburn Township Business Administrator, announced that the 24-year court battle with Stop & Shop ended with a dismissal before the pending trial commenced. Originally, Millburn Township and the Board of Adjustments faced four separate suits, which was consolidated into one case for trial. 

McDonald stated: "This has been a ...

Commemoration of Jay Kielwasser, Union Animal Control Officer

March 17, 2018

UNION, NJ – A commemoration of the late Jay Kielwasser's work as Union’s Animal Control Officer took place at Wednesday evening’s Board of Health meeting.

Board President Jackie Carter said Kielwasser, who passed away in April, was the first Animal Control officer appointed by the Board of Health. 

“You really don’t know how someone ...

Springfield Residents Cope as Power Slowly Returns

SPRINGFIELD, NJ - As of Saturday afternoon at 5 p.m. Springfield is showing outage of 2,677 or 25 percent, which is down from over 40 percent in the last two hours. It is also down from 68 percent at the peak. Union County at this point is over 20 percent of JCP&L’s statewide outages. Trucks are visible on Township streets with a caravan spotted on ...

Weekly Specials at Ashley Marketplace - March 16 to March 22

March 16, 2018

Shop Ashley Marketplace & Cafe for your everyday needs!

This week's specials are:

Litofish Sardines $5.99ea (Ashley Fish Market)
Total Fage Yogurt 4/$5
Aviv Passover Matzos 2/$7
Ground Beef $3.99lb (Meat)
Roasted Vegetables $7.99lb (Prep Food)
President Brie $6.99lb (Cheese)
Iceberg Lettuce $1.99
Serrano Ham $14.99lb (Deli)
Turkey Hill Ice Cream ...

SOMA Film Festival Starts Friday Night, March 16

The 3rd annual SOMA Film Festival is finishing up the final touches before they kickoff this weekend's event at The Woodland, Bow Tie Cinemas in South Orange, and Maplewood Theater.  

With 16 screening programs there is something for everyone. The popular Kids Program is back for two engagements with both sold out as is the Opening Night Party and Screening. 

Tickets are still ...

West Orange Elementary Teacher Succumbs to Injuries Following Accident

WEST ORANGE, NJ - Washington Elementary School first-grade teacher Patricia Villarosa, 64, of West Orange, died on Friday at University Hospital after being struck by a car on Pleasant Valley Way on Feb. 26.

Villarosa was on her way to the West Orange Board of Education meeting at the time and was struck while crossing Pleasant Valley Way near West Orange High School. The driver, a 55-year-old ...