SOMERS, N.Y. - If the scowl on its face doesn’t convince you, its creator will tell you flatly that this is one peeved pachyderm.
Michael Canavan has designed everything from Pepsi packaging to a medallion commemorating the 25th anniversary of Woodstock, but, he says, no project has ever hit quite as close to home as this one.
If he has his way, the “Somers Strong” elephant will soon be trumpeting the community’s “strength and resilience” on lawn signs, bumper stickers and maybe even T-shirts.
Canavan sees the fierce logo as a “rallying symbol” for the community as it struggles with uncertainty and fear during the coronavirus pandemic. Folks are free to share it, post it, use it any way that they want as long as it helps trample “the curve,” so to speak, he says.
Canavan and his wife, Christine Williamson, are partners in PlanetCanavanDesign, which specializes in marketing, communications and branding, among other things. They have two daughters: Lindsay, 14, and Lauren, 17.
Canavan, who recently posted the logo on his Facebook page, said he has already gotten “tremendous feedback” from many residents, some of whom are thinking about using it to make things that could be sold to raise money for first responders, families in need, and nurses and other health care workers in Putnam and Northern Westchester hospitals.
Canavan’s clients have included Disney Parks and Resorts, Warner Bros., professional sports leagues, athletic gear makers and fashion designers.
The Bronx native was raised on ‘70’s and ‘80’s heavy metal and hard rock. He loves anything and everything to do with KISS.
But even the pyrotechnic band’s blood-spitting, ridiculously long-tongued frontman, Gene Simmons, known by his stage persona
The Demon, might have a bit of a tough time in a staredown with Canavan’s determined beast.
“It is my little contribution to the town I have called home for almost 20 years,” he says.
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