Business & Finance

A New Holiday Tradition from the Basking Ridge Business Alliance

Credits: W.Pardo

BASKING RIDGE,NJ- In 2014, the Basking Ridge Business Alliance launched and started a new tradition in December. Since the BRBA’s mission is to promote positive business growth and create a sense of community, they worked with the Basking Ridge Fire Company #1 to make their long standing custom of setting up a tree on the green into a bigger event for everyone.

So this December 5th, they’ll celebrate the second annual “Ringing in the Season” Winter Market and Tree Lighting.Cohosted with Bishop Janes Methodist Church, this ties in well with their annual tree and wreath sale. The Winter Market will begin at 2 and run until 7:30 with crafts people and home based businesses lining the halls of Bishop Janes. There is huge support from volunteers and donors and the day will include a Christmas Shoppe where youngsters can purchase inexpensive gifts for family with the girl scouts pitching in to help wrap.

Bernards Township Library is having Holiday Drop in Crafts beginning at noon, the William Annin choir will be singing carols and the tree lighting ceremony is at 5:30. Santa had such a good time last year that he is expected to visit again with children at Ridge Family Dentistry.

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With a major donation from Coldwell Banker and the additional support of the Basking Ridge and Liberty Corner Fire companies, Basking Ridge High School and Bishop Janes volunteers, the day is sure to draw shoppers from the surrounding towns. Restaurants taking part will have the opportunity to offer something special for a well-deserved break from the festivities throughout the day.

“We’re excited to build on last year’s success. This is what community is all about and creating a new tradition that fosters it is wonderful to see” says Kim Dial, Director of Family Ministry for Bishop Janes and another key driver for this event. 

Ann Moore, Manager of the Coldwell Banker office and a board member of the BRBA, has taken the lead this year. “We loved seeing the community come out last year, even with the rain, and we’re expecting a larger crowd this time. And the only acceptable precipitation is some light snow!”


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