BRIDGEWATER, NJ – The Somerset County Business Partnership has launched the Somerset County/NJ Employer Toolkit to help boost tourism, workforce development, and economic development by to provide vital information to visitors, residents, employers, and employees.

The Somerset County Employer Toolkit is the result of a year of collaboration among private and public business sector partners according to Mike Kerwin, president/CEO of the SCBP.

“Our private sector partners were clear on the need to attract and retain talent as a competitiveness challenge and were helpful in defining the types of information that is important to prospective employees and visitors,” Kerwin said.

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Included in the Employer Toolkit is the Somerset County Destination Guide, the new tourism website, a promotional video, and a points of interest map, all of which have been designed to incorporate information relevant to those looking to attract talent, live, work, or learn in the County.

 Highlights of the new tourism website include a user-friendly design; featured “Live, Work, & Learn” content; integration of social media platforms, and Trip Advisor reviews;  an interactive map; a personalized trip planner; and a language translation tool. Soon to be added to the site are a hotel booking link and a member extranet.

“These new website features support the Business Partnership’s efforts to communicate the amenities and advantages available in Somerset County in a more robust way,” said Jackie Morales, director of Tourism. “By simplifying the process of delivering relevant information to residents, employers, and visitors alike we are better equipped to connect to our audiences with their desired experience here in Somerset County. This represents a major step in leveraging tourism resources to support the County’s broader economic development goals.”

Information on the Somerset County Business Partnership and Somerset County Tourism may be found at or by calling 908-218-4300.