Business & Finance

Guest Column

Do you have a marketing plan? Let's Create One

How can TAPinto help in your marketing plan? Contact me at for more information.

TAPinto is the premiere marketing platform for many local businesses, as well as the source to  get news to our community regarding the municipality, emergency services, organizations, schools and teams. We also are the source for promoting community events and providing recognition to citizens for their civic, academic and athletic achievements. 

If you are reading this, I have to assume you have already signed up to receive our FREE newsletter in your inbox, and like us on Facebook, follow-us on Twitter and have easy access to our TAPinto app on your mobile device. You know where to find us! 

Many people come to me overwhelmed with the many marketing options within TAPinto -- from the business directory, event listings, publishing content and the many advertising opportunities and sponsorships on our site. I understand, it can be overwhelming.

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Let's get to the point.

When it comes to a marketing plan -- you want to reach more clients to generate more revenue. Organizations want to reach more people to attend their fundraising events and generate more donation dollars coming in.

We all want to be known and we want instant gratification.

First, you need a plan!

Do you have a marketing plan? Who has time, right? Well, from experience, you won't reach your potential without a plan.

You know you need to market your company or organization, but you're too busy to go beyond the quick self-promotion here and there with an email or Facebook post. Marketing is work.

This series is going to take it step by step.

Start with a calendar! 

Having a plan in place that outlines your marketing activities on a month-to-month basis assures that a steady stream of promotion enters the marketplace, keeping you in the minds of your existing customers, but also attracts new ones. The more people that hear about your company or organization, the more likely people will become curious.

A marketing calendar is exactly what it sounds like -- a plan that covers your marketing activities for the entire year. It requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about promoting.

  • When is your peak demand? Determine whether demand will rise or fall during different times of the year, such as holidays, around annual events, or seasonal needs.  
  • Does your business or organization have seasonal products or events that need promotion?
  • Consider more than just e-mail and social media - look into writing educational and informative articles, blogs, and creating videos. Rule of thumb --  make sure you are interesting in your message. Just like any article I write -- if it bores me, it will bore my readers.

Start now and jot down a monthly plan of action of what you can do to keep your business or organization in the eye of existing clients and potential clients. What would you like to sell now? What is coming down the road that may interest potential clients? Think ahead. 

Get to work, and put your calendar together. I personally like Google calendar because it interacts with email and you can input recurring events -- but any calendar will do. 

Keep in mind, the goal is to keep your existing clients engaged and attract new clients to be intrigued and want to get to know you better.

Consider how TAPinto can be your platform to promote your events, publish your articles and advertise your business. A partnership with TAPinto will create traffic, generate interest and capture quality leads for your business and organization. It's up to you to close the deal and delight your customers.

For more information on these and other opportunities, call (908)230-5760 or email

Editor's Note: In this weekly series, I will walk through the process of how to fit TAPinto into your marketing plan. 

The opinions expressed herein are the writer's alone, and do not reflect the opinions of or anyone who works for is not responsible for the accuracy of any of the information supplied by the writer. Click here to submit a Guest Column.

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