If you are a woman business owner, or a mom on a career hiatus, you’ve probably wondered oftentimes, how do I make time to build my network, while managing work-life demands? How do I strengthen my brand presence and share my expertise with a larger audience?
Women-owned businesses have been steadily climbing - a growth of 21% to nearly 13 million between 2014 and 2019. What’s even more amazing is the growth in sidepreneurship. A lot of part time entrepreneurs and moms are testing a business idea alongside their jobs. This way they supplement their current income or find a creative outlet to capitalize on their interests, hobbies and skills.
How can you create Opportunities and empowerment for Women Entrepreneurs?
A lot of women entrepreneurs and business owners bring rich expertise and niche skills, so working with a woman owned company or agency can get you access to those. Even though millennial's are known for being the most adept at the newer, tech-centric skills, a lot of women across ages are rapidly adopting these digital skills.
As an example, Digital content creation is the top focus for big and small companies alike- from product companies creating virtual manuals, to universities designing online course modules. And women can capitalize on this with their core skills and just a computer from the comfort of their homes.
Companies can create hiring and freelance Opportunities that are not always dependent on location and timings. A lot of moms can deliver great results from their remote locations and still be present for their family. This is especially true in digital areas like online marketing, design, HR, content creation, social media, planning, teaching and more.
For women to succeed as entrepreneurs and professionals in the digital age, besides self belief and a positive mindset, a strong collaborative network of supporters and like minded people is key. Oftentimes, lack of direction, resources and support are the inhibitors to growth and forward movement.
Maroon Oak is a Free Business Networking Platform for Women connecting women locally and virtually, for business, jobs, collaboration and mentoring. Started by two NJ moms, Pooja Krishna & Aditi Tandon, their North Star is to provide visibility, connects, jobs and growth opportunities to women solopreneurs, mompreneurs and business owners.
With technology bridging location barriers, it is a great time for women to build their businesses by leveraging free digital tools like Canva for Design, Google Drive for collaboration and online platforms for seeking people to hire or collaborate with. Two NJ Mompreneurs, Ellen Eppie and Richa Gupta collaborated fabulously via Maroon Oak to co-host knit clubs for cancer survivors.
As Maroon Oak co-founder Pooja Krishna says, “Networking is not just about connecting with people. It is also about connecting people with ideas, opportunities and skills. The best part is that different skills and combos have a place. Your expertise can be in music and fundraising. Or digital marketing and design. Maybe public speaking and style. They are all valuable on Maroon Oak.”
From designers, copywriters, VA’s to boutique owners, podcasters and photographers, Maroon Oak has women entrepreneurs from over 30+ industries, showcasing and sharing expertise. Their robust Member Directory is the best, comprehensive way to get an idea of the skills and talent available. Not only can you find lots of great remote, part-time or freelance opportunities, but you can also share your hiring needs for free.
Join Maroon Oak in celebrating Women Entrepreneurs! One woman’s success can only help another.