HILLSBOROUGH, NJ - Massage Envy owner Greg Robertson, his staff and clients on Tuesday presented gift cards worth $78,000 to representatives from three central New Jersey hospitals, each of which will distribute the cards to front line hospital workers and EMTs as a tribute to their selfless dedication to the community during the COVID-19 pandemic.

The owner, his staff of massage therapists and their clients are underwriting the expense of the free massages at three locations owned by Robertson - Hillsborough, Flemington and Princeton/Lawrenceville.

He came up with the idea watching the news on TV during the height of the pandemic, inspired by a segment reporting on a pizzeria's donation of pizzas to the medical staff of a metropolitan-area hospital.

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"Now is a time to come together as a New Jersey business owner and resident and give back to the community," Robertson said.

Following his lead, all 45 Massage Envy locations in New Jersey adopted the program and are working with other area hospitals.

Hospital representatives from St. Peter's Medical Center, New Brunswick, Hunterdon Medical Center in Flemington and Capital Health Care, Princeton, received the gift coupons during a presentation outside the Massage Envy spa Tuesday morning,