SOMERVILLE, NJ – From balloons and foam fingers to bonus rates and yo-yos banks are notorious for giving out gifts, all part of a marketing strategy to sign up depositors and make car, homeowner and business loans.

With close to one dozen banks in the borough – which equates to one bank for every 1,000 residents – the competition for depositors’ dollars and loan applications can be intense.

Regal Bank, which opened its Somerville branch at 151 Adamsville Road in January, will host a weeklong open house to celebrate its opening earlier this year, and the bank’s 10th anniversary.

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The Somerville office will offer special rates on Passbook Savings Accounts and Certificates of Deposit and free gifts, but that’s not all – visitors will be treated to breakfast and lunch every day of the Open House celebration, from Monday, June 25 through Saturday, July 1.

The Somerville branch is located in space formerly occupied by PNC Bank in a strip mall at the corner of Union Avenue and Adamsville Road.

Charles “Chip” Wirth, the assistant branch manager, had worked for PNC Bank and had spent 16 years at that location before the move; Regal Bank recruited him, and  he’s back in the same glass-walled office where he had worked all those years, with many of the same customers.

“Being part of the Regal Bank team is fulfilling for me because of how we go above and beyond for our customers to help them achieve their financial goals,” Wirth said.

Emilio Ramil, the assistant vice president and branch manager, said “I am thrilled to lead the Somerville branch and deliver the quality service our customers truly appreciate. This is a wonderful community to be making a difference in.”

“We are pleased to offer our customers added convenience and comfort, along with superior customer service, at our Somerville branch location,” said Peter Schoberl, business development officer and market president.

"It remains a priority of Regal Bank that we strive to provide our community with the best service,” added Thomas Lupo, president and CEO of Regal Bank. “That includes ensuring that our branches are in the best locations to serve our customers."

Regal Bank also operates nine other branch offices in Livingston, Roseland, Florham Park, Millburn, West Orange, Somerset, Springfield and Summit.  

Regal Bank’s services include commercial mortgages, business loans and lines of credit, home equity lines of credit, residential mortgages, and traditional commercial banking products for small- to medium-size businesses. The Bank also offers Internet banking, bill pay, remote merchant capture, and other technology-based products.

 Headquartered in Livingston, NJ, Regal Bank is a full-service community bank offering a wide range of products and services designed to help customers meet their personal financial goals.

The phone number at the Somerville office is (908) 760-6850. Additional information is available online at,

Hours are Monday, Tuesday, Wednesday and Friday, 8:30 a.m.-5 p.m.; Thursday, 8:30 a.m.-6 p.m. and Saturday, 9 a.m.-noon.