SOMERVILLE, NJ  - The Borough Council has approved the Downtown Somerville Alliance 2019 Operating Budget of $673,210.

DSA Executive Director Natalie Pineiro and Mike Kerwin, DSA  vice-chairman, presented the budget at the Borough Council’s June 17 meeting. The vote to approve was unanimous.

The Downtown Somerville Alliance promotes, enhances and revitalizes Somerville’s downtown as a thriving commercial district and community-gathering place for residents, shoppers and visitors from Somerville, Somerset County and Central New Jersey.

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Main Street building owners and merchants fund the largest portion of the budget through an assessment that totals $560,000.

Other revenue is derived through ticket sales and sponsorships of special events including Girls’ Night Out, the Friday Night Cruisers, Starlit Cinema and others,

Debt Service totals $111,500 with several non-interest and interest bearing loans for parking lot acquisition, maintenance and improvements and streetscape improvements.

Landscaping, replacement of trees, watering, street cleaning services, holiday decorations, seasonal planting services, music subscription service for downtown is budgeted at $97,950.

Events and Event Advertising including the Girls Night Out event, St. Patrick’s Day parade, the September Central New Jersey Jazz Festival, Cruise Nights, Summer Cinema, Summer Stage, Small Business Saturday, restaurant and other DSA supported events is budgeted at $91,000.

Marketing and Communication is budgeted at $81,800 and includes marketing and advertising agency expenses, video work, website and Internet expenses and public relations.

The DSA Annual Report to Borough Council, DSA Annual Meeting, Merchant Seminars, Networking, Business Awards, Grand Openings, Trade Shows, print material and Data Collection all fall under the Economic Vitality category budgeted at $34,500.

Management, including salaries, insurance and benefits total $173,000.

Office Support, including phone, organization and association dues, accounting fees, office supplies and equipment, professional development for staff and board members and office rent total $53,820.

There is a contingency budgeted at $29,000.

The Capital Improvement Fund balance is $92,786.08 which includes new banners and brackets throughout the downtown district, $10,000; treescape project, $60,000 and snow removal, $20,000.

The DSA is a non-profit agency with new offices at 50 Division Street.

Further information is available on the website, or by calling the DSA at (908) 524-0104.