HILLSBOROUGH, NJ – Township police will step up traffic enforcement and education efforts to ensure pedestrian safety with funding from the NJ Division of Traffic Safety, according to Chief Darren Powell.

The grant from the Pedestrian Safety, Education and Enforcement Fund runs through May, 2018.

The state agency offers federal grant funding on an annual basis for agencies to undertake programs designed to reduce motor vehicle crashes, injuries, and fatalities on the roads of New Jersey.

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Municipal, county, state government and law enforcement agencies, as well as non-profit organizations, are encouraged to apply for NJDHTS grant funding to address specific, local traffic safety issues.

New Jersey experiences a disproportionate number of pedestrian injury crashes and fatalities compared to the nation as a whole, according to the NJDHTS. The goal is to reduce these crashes through education, enforcement and engineering.

The Hillsborough project is designed to encourage motorists’ compliance with motor vehicle laws and pedestrians alike whom use the roadways in Hillsborough, according to Powell.

The police department will target areas that have been identified as hazardous or potentially hazardous based on an evaluation of motor vehicle crash data and citizen complaints, Powell explained.

Other measures to be taken:

-          Crosswalks and signage will be evaluated for installation or repair;

-          Hillsborough police officers will conduct safety seminars throughout the year targeting various senior groups and educational facilities.

-           Dedicated traffic enforcement will be deployed to combat aggressive driving acts such as speeding, failing to obey traffic signals, and failing to yield for school buses and pedestrians.

-           Patrols will also target pedestrians that improperly cross the roadways.

Pedestrian safety is a shared responsibility, according to Powell; pedestrians and motorists must both do their part to keep pedestrians safe.