Business & Finance

Ladies Make "Girls Night Out" a Special Occasion in Somerville

Girls Night Out Registration and Information Pavilion on Division Street. Credits: Rod Hirsch
Downtown Somerville Alliance Executive Director Beth Anne Macdonald registers participants for Girls' Night Out.  Credits: Rod Hirsch
The ladies had some fun picking out props for photos after registering.  Credits: Rod Hirsch
Many of the ladies made memories with photos taken on Division Street. Credits: Rod Hirsch
Revive Consignment Shop and Casa Luna provided limousine rides to their locations on South Doughty Street. Credits: Rod Hirsch
The limousine ride included a glass of champagne. Credits: Rod Hirsch
K Bella Boutique was packed all night with browsers and serious shoppers. Credits: Rod Hirsch
Girls' Night Out tile markers were placed on the sidewalk in front of participating stores. Credits: Rod Hirsch
The streets were packed with ladies participating in Girls Night Out in downtown Somerville. Credits: Rod Hirsch

SOMERVILLE, NJ – The night belonged to the ladies, because after all, it was Girls’ Night Out in Somerville.

Main Street was packed, the boutiques, salons and specialty stores were packed, the restaurants were packed.

Thursdays are normally busy in downtown Somerville, but this Thursday was even more so.

Sign Up for E-News

They came in droves, signed up at the registration pavilion on Division Street pedestrian mall, posed for photos courtesy of Image Studio, picked up their “swag bags,” consulted their maps and headed out to browse, to shop, to have a drink and dine.

Registration started around 5 p.m. and inside of 30 minutes, Main Street was a kaleidoscope of activity.

The Downtown Somerville Alliance sponsored the event; the promotion far exceeded their expectations.

Tickets for the event sold out more than a week in advance.

Randi Pitts, owner of Evolve, a Main Street clothing store and one of the organizers, said the DSA could have easily sold 1,000 tickets.

Ladies in groups of four, six and eight filled the tables at restaurants up and down Main Street, some choosing to eat al fresco and take advantage of the mild weather. Some were dressed for a night out, others preferred to go casual.

Inside K Bella Boutique, it was elbow-to-elbow, with a long line of customers drinking wine and clutching their purchases, waiting in line to pay. Co-owner Kate Reinhardt said it was the best evening she and partner Kristin Antonelli have had at the store since opening last July.

Kevin Cahill, co-owner of Discover Wine, sold several cases to stores participating in Girls’ Night Out that had run short.

Revive Consignment Shop provided a champagne limousine ride to its location on South Doughty Street, a distance from the action on Main Street. Next-door neighbor Casa Luna Mexican Grill co-sponsored the service.

Each of the “swag bags” contained the map, a “Girls’ Night Out” t-shirt, other gift items and discount certificates to more than two dozen stores. Balloons outside the stores acted like beacons drawing the ladies inside.

Some of the stores had their own DJs inside or on the sidewalk in front of their stores; others served wine.

Before heading home, the ladies had the opportunity to “cash in” their receipts.

Everyone who bought a $20 ticket had the opportunity to participate in the “Shop to Win” promotion which encouraged the ladies to shop or dine at the participating merchants and restaurants. To register for the gift drawing to be held Friday, participants had to bring their certificate to the DSA pavilion, and fill out an entry form.  Many had multiple entries because they had done some serious shopping.

Prizes include gift baskets, voice lessons, jewelry, a free month of yoga, a chef’s dinner for four valued at $500, a summer essentials basket valued at $250, an interior design consultation valued at $400, restaurant gift certificates for $50 and $100, a special occasion dress valued at $650 and a private shopping party.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

South Brunswick-Cranbury

Upcoming Events

Tue, May 29, 7:00 PM

The Heldrich Hotel, New Brunswick

New Jersey's Environment - A Pivotal Moment: an ...

Education Government Green Home & Garden Other

Wed, May 30, 7:30 AM

South Brunswick High School - Auxiliary Gym, Monmouth Junction

South Brunswick Community Blood Drive

Giving Back Health & Wellness

Wed, May 30, 6:30 PM

Cooper Conference Room, The Erdman Center, Princeton Theological Seminary, Princeton

Artists' Round Table with Performing Artists from ...

Arts & Entertainment Education

South Brunswick and Cranbury Police Blotter

August 9, 2017

Sponsored by Reilly's Collision Center in Monmouth Junction. Click here and scroll down for the latest updates and alerts from South Brunswick and Cranbury Police.

See the most recent messages from South Brunswick Twp Police Department, powered by Nixle.

Annual Immaculate Conception Carnival On Tap

May 23, 2018

SPOTSWOOD, NJ - Immaculate Conception will host their annual carnival on June 12 through June 16. The carnival will be open on Tuesday, June 12 through Friday, June 15 from 6 p.m. until 11 p.m. and on Saturday, June 16 from 5 p.m. until 11 p.m. Fireworks will close out the five-day event on June 16.

The Immaculate Conception Summer Carnival is a family-friendly, community event that includes ...

PayPal CEO says Rutgers grads need to "Help Repair the World"

NEW BRUNSWICK, NJ - Dan Schulman, president and CEO of PayPal, called on the Class of 2018 on Sunday to take a stand for social justice as they graduate during a time of unprecedented technological and social change.

He talked about the decision at PayPal to rescind plans to build a global operations center in North Carolina following legislation many considered discriminatory ...

3 Stabbed in Late Night Assault at Party

NEW BRUNSWICK, NJ - Three people were stabbed following a fight at a party late Saturday on Delafield Street between Bristol and Courtland streets, Rutgers police said in an alert sent out to students.

The assault, which was not on the Rutgers University campus, occurred about 11:45 p.m., police said.

They said the victims are not affiliated with the university. All three victims reported ...

Belmar Mayor’s Pardoning of Lobster Will Kick Off New Jersey Seafood Festival

May 17, 2018

BELMAR, NJ — With the start of the New Jersey Seafood Festival tomorrow, Belmar Mayor Brian Magovern wants to show a lobster some love.

At 3:30 p.m. on May 18, he will kick off the annual three-day event by pardoning “Lucky Larry the Lobster” on the Fifth Avenue beach and then releasing it into the ocean … hopefully.

“In my power as mayor, I want to pardon a ...

Inclusion Center to Start Programs on June 2

May 23, 2018

EAST BRUNSWICK, NJ—Disability Allies, Inc. (DA), a 501(c)(3) organization based in East Brunswick opened the Young Adult Inclusion Center on April 28, 2018 is featuring a variety of programs to Young Adults with Special Needs in the following areas: Technology, Music, Theatre/Drama, Cooking/Baking, Arts & Crafts, and Poetry & Creative Writing. The programs are set to begin on June ...

Senator Robert Menendez to Give the Keynote Address to Progressive Grassroots Group

Senator Robert Menendez will be the keynote speaker that the Inaugural Gala presented by Action Together New Jersey (ATNJ), the state’s largest progressive grassroots organization.

“I am honored and humbled that Action Together New Jersey asked me to keynote this year’s gala,” Sen. Menendez said. “After a 2016 election that shook many New Jerseyans to their core, ...

"Itʼs Time for New Leadership" Say Middlesex County Republicans

On Tuesday, June 12th, elected county committee members of the Middlesex County Republican Organization will have a choice on who will be their next County Chair and party executive board.

Sharon D. Hubberman, former Middlesex County Freeholder Candidate, and current Perth Amboy Republican Chair has announced she will accept her nomination for the Middlesex County Republican Chairmanship ...