Business & Finance

Let the Buyer Beware: 3 East Brunswick's Auto Parts Retailers Sued for Overcharging Customers

Credits: Advance Auto Stores

EAST BRUNSWICK, NJ –  Advance Auto Parts located at 575 Route 18 North  in East Brunswick is the latest auto parts retailer to be named in one of several lawsuits  by the State of New Jersey for violating pricing laws and overcharging customers.  The local business is a franchise venue owned by Advance Stores Company.

The Consent Judgment reached with Advance Stores is the conclusion of an action brought as a result of the 2015 joint investigation by the Office of Consumer Protection (OCP) and the State Office of Weights and Measures(OWM.) In March 2016, the Division settled its investigation with AutoZone Inc., which also agreed to revise its business practices after similar merchandise pricing violations were alleged. East Brunswick's Auto Zone is located at 55 Racetrack Road. The State’s additonal action against Pep Boys for similar violations is pending. East Brunswick's Pep Boys is located at 575 Route 18 South.  

Advance Stores Company, Inc., an automotive parts and accessories retailer, will reform its business practices and make a settlement payment of more than $69,000 after a joint investigation by the OCP and the OWM that discovered a number of pricing violations at seven of the company’s stores, says a report issued by the Office of the New Jersey Attorney General.

Sign Up for E-News

The stores, doing business as “Advance Auto Parts,” were found to have sold parts and accessories at prices in excess of the price listed at the point of display. Prices would be displayed for these items on the store shelves, but different prices would be charged when items were scanned at the register. Additionally, the stores also were found to have failed to post the total selling price of parts and accessories offered for sale, according to the complaint larged with the state.

In a Final Consent Judgment signed earlier this month, Advance Stores agreed to ensure the accuracy of its pricing both at point of display and at the register. In addition, Advance Stores will implement in its 69 Advance Auto Parts stores throughout New Jersey a monitoring program, in which the company will conduct regular audits of its pricing and keep a log of those audits. The company will also provide its general managers and other employees with training to ensure compliance with its pricing policies. Advance Stores will designate a corporate compliance coordinator to oversee the compliance program.

“Consumers should not have to worry whether the price advertised for merchandise is actually the price they pay,” said Attorney General Christopher S. Porrino. “Settlements such as this make it more likely that when consumers visit an auto parts store they will get what they pay for at the correct price.”

“It’s vital that we hold merchants accountable for the accuracy of the pricing in their stores,” said Steve Lee, Director of the Division of Consumer Affairs. “The Division is committed to taking action whenever necessary and sending a message that deceptive conduct will not be tolerated.”

The seven stores inspected were located in East Orange, Newark, Linden, East Brunswick, Bloomfield, Avenel and Fanwood, according to a civil Complaint filed by the Attorney General, the Director of the Division, and the Acting Superintendent of OWM in December 2015.

Investigators visited the Advance Stores between January 21 and February 23, 2015, and found that certain merchandise items were priced at as much as $4.84 over what was indicated on the item or at the point of display, according to the State’s Complaint.

Advance Stores also agreed to not engage in any unfair or deceptive business practices and not sell or offer any merchandise without the total selling price of the items plainly marked either on the items or where the item is located in the store.

The $69,607.89 settlement payment agreed to by Advance Stores includes $42,000 in civil penalties and $24,485.79 in attorneys’ fees and investigative costs.


TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

South Brunswick-Cranbury

Police Blotter

South Brunswick and Cranbury Police Blotter

August 9, 2017

Sponsored by Reilly's Collision Center in Monmouth Junction. Click here and scroll down for the latest updates and alerts from South Brunswick and Cranbury Police.

See the most recent messages from South Brunswick Twp Police Department, powered by Nixle.

Rutgers voices support for proposed state budget

March 14, 2018

NEW BRUNSWICK - Rutgers University officials have often been wary of the governor's annual budget message, wondering what type of budget cuts the university may sustain and how it would potentially impact tuition and the overall quality of education.

This budget message, delivered March 13, appears to be a sigh of relief.

Pete McDonough, Vice President of External Affairs at ...

Middlesex Democrats Endorse Menendez, Pallone, Watson Coleman, Rios and Narra

METUCHEN - The Middlesex County Democratic Organization today endorsed Robert Menendez for Senate, Representatives Frank Pallone, Jr. (NJ-6) and Bonnie Watson Coleman (NJ-12), Freeholder Director Ronald Rios and Freeholder Shanti Narra for the Board of Chosen Freeholders.  Over 300 committee people came out to participate in the convention. 

“From Washington to New ...

Nationally Recognized Golf Management Firm Billy Casper Golf to Oversee Three Middlesex County Golf Courses

CRANBURY - The Middlesex County Improvement Authority (MCIA) has selected innovative golf management firm Billy Casper Golf (BCG) to manage clubhouse operations at Middlesex County’s three golf courses in north central New Jersey.

One of the largest privately-owned golf course management companies in the U.S., BCG will use its proprietary staff training, marketing and other ...

In Cold Blood by Truman Capote

In Cold Blood by Truman Capote (Random House, 1965)


In Cold Blood is, quite simply, the grand-daddy of true crime writing, dubbed by Capote, himself, as the first non-fiction novel (although Norman Mailer argued the point when he published The Executioner's Song in 1979.) The conditions under which I read In Cold Blood for the first time were pretty weird, which was another ...

Ian Hockley Visits New Jersey to Introduce Program to Empower Youth

This week I am taking a departure from book reviewing to share an important program that has been introduced to New Jersey this week by Mr. Ian Hockley, founder of the Dylan's Wings of Change Foundation. On December 14, 2012, Hockley's five year old son, an autistic child named Dylan, was gunned down in his classroom in the Sandy Hook Elementary School shooting. Dylan, a shy and adorable ...


March 16, 2018

WASHINGTON, D.C., March 16, 2018 – Despite her rhetoric, U.S. Rep. Bonnie Watson Coleman, D-12, failed Wednesday to deliver on her promise to make schools safer for our children.

The two-term congressperson was one of only 10 representatives that voted “nay” Wednesday afternoon on the STOP School Violence Act of 2018.

The bill passed the U.S. House of Representatives on a ...

Republican congressional candidate Daryl Kipnis For Congress Campaign Kickoff Reception

Come enjoy an evening on Farrington Lake in North Brunswick in support of the effort to elect Daryl in NJ’s 12th Congressional District and send A Force For Freedom to Washington.

*Dinner & Open Bar*

7-9 p.m.

Monday, April 9th, 2018
130 Washington Place
North Brunswick, 08902

$100 Ticket Price
$250 Silver Sponsor
$500 Gold Sponsor
$1,000 Platinum Sponsor
$2,700 ...

Celebrate National Ag Day at the Middlesex County EARTH Center

EARTH CENTER, NORTH BRUNSWICK, NJ - Consider this: just about everything we eat, wear and use comes from agriculture. That is why America’s farmers and their crops are celebrated each year on National Ag Day, which falls this year on March 20.


To honor this day, the Rutgers Cooperative Extension of Middlesex County has planned a new seminar entitled The State of ...