CRANBURY - The Middlesex County Improvement Authority (MCIA) has selected innovative golf management firm Billy Casper Golf (BCG) to manage clubhouse operations at Middlesex County’s three golf courses in north central New Jersey.
One of the largest privately-owned golf course management companies in the U.S., BCG will use its proprietary staff training, marketing and other pioneering programs to deliver the complete customer experience at Tamarack in East Brunswick, The Meadows at Middlesex in Plainsboro and Raritan Landing in Piscataway.
“We want our golfers to have an outstanding experience before, during and after they play a round at our courses,” said Leonard J. Roseman, Chairman of the MCIA, which operates the courses. “We are harnessing BCG’s expertise to enrich every aspect of the operation. We will be offering premier golfing at affordable rates right here in Middlesex County.”
The hiring of BCG follows Middlesex County’s continued investments in infrastructure improvements at all its parks, golf courses and recreational facilities, benefiting every resident.
“The grounds and infrastructure improvements were a first and a very big step in elevating our courses and enriching golfer experiences,” said Freeholder Director Ronald G. Rios. “Our commitment is now being furthered by the MCIA and its decision to hire one of the nation’s most respected management firms. I am confident the use of our courses will increase as we come together for this effort.”
A dedicated consulting team from BCG will advise course managers, conduct staff training, implement a comprehensive marketing strategy that includes a new website and social media channels, and advance the tee-time registration system.
The onsite BCG consultants will be supported by regional and national teams that provide expert guidance and direction in all facets of the business.
BCG has already begun its work, some of which will be on display at special events held at each course later this month.
“The MCIA is committed to raising the bar on all things golf in Middlesex County,” says Peter Hill, Chairman and CEO of BCG. “Billy Casper Golf is excited to leverage our intimate knowledge of the golf landscape to achieve a high level of guest satisfaction.”