MILLTOWN, NJ - Middlesex County has added multiple law signs and decals on recycling bins on Albert
Avenue in Milltown reminding drivers to slow down and remain within the 25 mile per hour
speed limit. This is part of the County’s “Slow Down in our Town” program, an initiative which
began in 2004 that warns drivers to be more cautious on residential streets, educates residents to
be more aware of dangerous driving and encourages them to report it to the authorities.
The program has been funded by the New Jersey department of highway and traffic safety.
James Polos is the executive director of the Middlesex County Improvement Authority. He
began the program while serving as a freeholder. Polos explained that local municipalities are the ones
that decide where they want these signs to go and where they want the program to focus their
efforts. Polos leaves these decisions to the municipalities to make since this is a collaborative effort
between residents and the authorities.
“We have heard positive feedback from local police departments and it has had an impact
in those neighborhoods where this has been implemented,” Polos said. “We feel very strongly
about the success of the program and the fact that it is a true partnership between the residents
and the local police departments, one of the few.”
David Gregor is the Middlesex County Traffic Safety Coordinator. The “Slow Down in our
Town” program runs through Gregor's department. According to Gregor, Milltown is doing this program
in conjunction with South Amboy as a means to draw a wider awareness to this issue. The
program will be moving lawn signs and decals to more parts of Milltown to keep the public
aware of reckless driving on residential streets. Gregor explained that it’s important to engage with
locals in Milltown in order to identify where speeding is taking place.
“We need to get people to participate in trying to effect the speeding in the area,” Gregor
said. “The most effective part is the worry about enforcement, so it’s an awareness initiative. So
when folks are driving through they are pumping their brakes and looking out for a police car.”
Gregor explained that the “Slow Down in our Town” program is currently working on multiple
projects including raising awareness of bus and bicycle safety among young students in Middlesex County elementary schools. They are also engaging with local senior citizens to teach them safe driving.
The unveiling of the new lawn signs and decals was attended by officers from the Milltown Police Department,
government officials including Milltown Mayor-elect Trina Jensen Mehr and members of the
Magrette O’Donnell is an employee at the Rutgers-New Brunswick Business schools
and lives on Albert Avenue. O’Donnell has gone to multiple council meetings and raised the
concern about cars going over the speed limit, stating that they are endangering themselves, the
community and the children who play in the local park at the end of the road.
"I’m more than happy to have this on my street,” O’Donnell said. “This is a narrow street
and people walk very close to cars and it can be extremely dangerous if you are going over the
speed limit. I do hope that people will be slowing down on this street, I am looking for very strict
enforcement on this narrow street with a lot of pedestrians.”