TAP Into Another Town's News:

TAP Into Another Town's News:

Seton Hall Marketing Students Present Ideas for Irvington Avenue Redevelopment

December 11, 2013 at 11:00 AM

SOUTH ORANGE, NJ – Students from Seton Hall University’s marketing department presented their research findings regarding the redevelopment of Irvington Avenue to township officials last week. The students had been tasked with finding out what the future of the street should be, according to the three different groups of stakeholders affected by any changes, neighborhood residents, Seton Hall University (SHU) students and faculty, and neighborhood business owners.

Neighborhood residents polled ranged from longtime resident retirees to young professional newcomers.  The feeling among this group was that Irvington Avenue is a neighborhood that is often ignored and neglected by the rest of the town.

“When asked what they would like to see, one resident summed it up by saying, ‘more people, more security, more revenue, more life on the streets',” said Theo Filardi.  Residents expressed a need for more police presence, a more diverse group of businesses, cleaner sidewalks and buildings, more greenery, better lighting, more SHU student involvement, neighborhood events, more signage.

Sign Up for E-News

Seton Hall students and faculty compared Irvington Avenue to the Ugly Duckling, not fitting in with the rest of the Township. The feeling among this group is that the neighborhood is unsafe, dark, dirty and home to too few enticing businesses.  They would suggest more police on foot, walking the neighborhood to increase safety, as well as brighter street lighting.  The SHU respondents also want a wider variety of businesses and longer hours of operation.  They would like to see the addition of a bookstore, coffee shop and a sports bar.  They also said the neighborhood needs to be cleaned and maintained better, to make it more attractive.

Business owners feel that the area has a lot of untapped potential, but looks “sad, depressed and a bit like Harry Potter’s room under the stairs.”  Interestingly, the business owners did not see safety as a primary concern.  They do see maintenance of their building by the landlords as a primary concern.  They have asked for stricter code enforcement to bring their buildings up to par. They also would like to see more parking in the area to increase the number of shoppers/diners. The businesspeople would also like to see the Township include the neighborhood in holiday decorating and events that might bring more people to the Avenue.

An idea that was discussed with the different groups was the possibility of changing the name of the street to change the perception of the area.  Some suggestions included University Avenue and International Avenue. As a county road, this may be a difficult task, but the concept of rebranding and marketing the neighborhood is seen as a positive step.

“This was a great group of students,” said Township Administrator Barry Lewis. “Enthusiasm, professionalism and the way you took this to be much more than a class assignment, so I was very impressed with that. Plus there is a practical effect and a benefit that we are going to get out of it.  The feedback is very important to us and you are going to see changes in the neighborhood and know you were a part of it.”

“This is not just an academic exercise,” said Trustee Sheena Collum. “If you stay in South Orange, or come back and visit in 10 years, you will see the positive changes you helped bring about.  I cannot thank you enough.”

“It’s always nice when you hear the customers are pleased,” said Adam Warner, Director of SHU’s Market Research Center.  “Having a third party source, with more than 500 responses, makes the project credible.  Hopefully it will really move the needle.”

TAP Into Another Town's News:

Sign Up for E-News

SOMA


Upcoming Events

Carousel_image_4b6d6640b636f6dc3db0_luis

Sun, May 29, 12:00 PM

Wine Barrel, Maplewood

Wine Tasting at the Wine Barrel

Food & Drink

Carousel_image_f998875478176c1c0ac6_12002279_886217818098734_1264476733937813828_n

Fri, June 3, 7:00 PM

Above Restaurant & Bar, South Orange

The Extra Rich in Class Dinner Show

Arts & Entertainment Food & Drink Other

Fri, June 3, 7:30 PM

Oheb Shalom Congregation, South Orange

LGBTQ Pride Shabbat

Religions And Spirituality


Obituaries

Obituary for James M. Murphy, 106

May 26, 2016

James M. Murphy 'Man of God, wise and kind, a gentle man, and a gentleman,' James M. Murphy, our beloved father, passed away peacefully in his 106th year on May 23, 2016.  Jim Murphy ...

Read the Full Story »



Police Blotter

Maplewood Police Blotter - May 24

May 24, 2016

May 17 - Package Theft; At approximately 2 p.m. a package was stolen from an apartment complex at 747 Valley St. May 18 - Robbery; At approximately 5 a.m., a male ...

Read the Full Story »


Letters to the Editor

Letter from South Orange Middle School Principal Lynn Irby

May 27, 2016

The following was sent via email to the South Orange Middle School (SOMS) community on May 27. Dear SOMS Community Last Friday I had yet another opportunity to meet with a larger group of ...

Read the Full Story »



Real Estate with Shannon

SOMA Market Report and Open Houses Sunday, May 29

With Memorial Day right around the corner, people are thinking about vacation rentals and shore homes. Although many will be flocking to the Poconos or the Jersey shore, there's another vacation ...

Read the Full Story »


Family Fun

Family Fun at Green Meadows Farm in Hazlet, NJ

If you're looking for a fun activity for kids of all ages, I highly recommend a visit to Green Meadows Farm in Hazlet, NJ. Green Meadows Farm allows kids to pet, hold, and even feed ...

Read the Full Story »


Lost in Suburbia®

The Itsy Bitsy Bedmate

One morning as I went to make the bed, I peeled down the covers to smooth out the sheets and saw something very disconcerting.  There, on my side of the bed, about halfway down, was a large dark ...

Read the Full Story »


Liz on Theatre

‘A Song at Twilight’ Shimmers on Shakespeare Theatre Stage

MADISON, NJ – There’s never been anyone quite like Noel Coward for wit and wisdom in equal measure, as so beautifully rendered in the opening production of The ShakespeareTheatre’s ...

Read the Full Story »






Facebook