Government

Seton Hall Marketing Students Present Ideas for Irvington Avenue Redevelopment

SOUTH ORANGE, NJ – Students from Seton Hall University’s marketing department presented their research findings regarding the redevelopment of Irvington Avenue to township officials last week. The students had been tasked with finding out what the future of the street should be, according to the three different groups of stakeholders affected by any changes, neighborhood residents, Seton Hall University (SHU) students and faculty, and neighborhood business owners.

Neighborhood residents polled ranged from longtime resident retirees to young professional newcomers.  The feeling among this group was that Irvington Avenue is a neighborhood that is often ignored and neglected by the rest of the town.

“When asked what they would like to see, one resident summed it up by saying, ‘more people, more security, more revenue, more life on the streets',” said Theo Filardi.  Residents expressed a need for more police presence, a more diverse group of businesses, cleaner sidewalks and buildings, more greenery, better lighting, more SHU student involvement, neighborhood events, more signage.

Sign Up for E-News

Seton Hall students and faculty compared Irvington Avenue to the Ugly Duckling, not fitting in with the rest of the Township. The feeling among this group is that the neighborhood is unsafe, dark, dirty and home to too few enticing businesses.  They would suggest more police on foot, walking the neighborhood to increase safety, as well as brighter street lighting.  The SHU respondents also want a wider variety of businesses and longer hours of operation.  They would like to see the addition of a bookstore, coffee shop and a sports bar.  They also said the neighborhood needs to be cleaned and maintained better, to make it more attractive.

Business owners feel that the area has a lot of untapped potential, but looks “sad, depressed and a bit like Harry Potter’s room under the stairs.”  Interestingly, the business owners did not see safety as a primary concern.  They do see maintenance of their building by the landlords as a primary concern.  They have asked for stricter code enforcement to bring their buildings up to par. They also would like to see more parking in the area to increase the number of shoppers/diners. The businesspeople would also like to see the Township include the neighborhood in holiday decorating and events that might bring more people to the Avenue.

An idea that was discussed with the different groups was the possibility of changing the name of the street to change the perception of the area.  Some suggestions included University Avenue and International Avenue. As a county road, this may be a difficult task, but the concept of rebranding and marketing the neighborhood is seen as a positive step.

“This was a great group of students,” said Township Administrator Barry Lewis. “Enthusiasm, professionalism and the way you took this to be much more than a class assignment, so I was very impressed with that. Plus there is a practical effect and a benefit that we are going to get out of it.  The feedback is very important to us and you are going to see changes in the neighborhood and know you were a part of it.”

“This is not just an academic exercise,” said Trustee Sheena Collum. “If you stay in South Orange, or come back and visit in 10 years, you will see the positive changes you helped bring about.  I cannot thank you enough.”

“It’s always nice when you hear the customers are pleased,” said Adam Warner, Director of SHU’s Market Research Center.  “Having a third party source, with more than 500 responses, makes the project credible.  Hopefully it will really move the needle.”

TAP Into Another Town's News:

Sign Up for E-News

SOMA

South Orange Police Blotter - Two Home Burglaries Reported

September 19, 2017

South Orange Police Blotter as of September 19

Burglary - A Vose Ave resident reported that sometime before 4:30 p.m. on Wednesday, September 13, an unknown actor entered her residence through a rear door, ransacked the master bedroom and stole jewelry and a silver coin collection. The Detective Bureau is investigating.

Burglary - A Wyoming Ave resident reported that sometime ...

South Orange Police Blotter - Four Adult Arrests Reported, One for Assault

South Orange Police Blotter as of September 14

Adult Arrest - David Boone, a 20 year old Newark resident was arrested on Saturday, September 2, at approximately 6:47 p.m. for assault and an active arrest warrant out of South Orange. Officers responded to Valley St and South Orange Ave for a reported assault that had just occurred and quickly located a subject (Boone) who ...

South Orange Chamber of Commerce Holds Networking Event and Makes Donation to South Orange Lions Club

September 18, 2017

SOUTH ORANGE, NJ The South Orange Chamber of Commerce celebrated the start of the fall season with a Social and Business Networking event hosted by Bunny’s Sports Bar. In addition to enjoying time to network over food and drinks, the South Orange Chamber also made a donation of $1000 to the South Orange Lions Club. This donation was made specifically towards the South Orange Lions Club ...

Ribbon Cutting and Dedication for New Grove Park Playground in South Orange

SOUTH ORANGE, NJ - The community celebrated the opening of Grove Park, a new playground in the Montrose Park area of South Orange, with a ribbon cutting and dedication on Saturday, September 9.

The new equipment at the playground is painted in Montrose Park's historic colors of red, green and tan. Prior to the upgrade, residents were able to provide their input regarding function and ...

Upcoming Events

Carousel_image_beee068d568e613eeef7_millburn_photo

Tue, September 19, 7:00 PM

Millburn Free Public Library, Millburn

Millburn Library Presents Genealogy 101 with Jake ...

Arts & Entertainment Education

Wed, September 20, 12:00 PM

Walsh Gallery at Seton Hall University, South Orange

Rise

Arts & Entertainment

Thu, September 21, 8:30 AM

Kol Rina, South Orange

High Holy Days at Kol Rina

Religions And Spirituality

Thu, September 21, 12:00 PM

Walsh Gallery at Seton Hall University, South Orange

Rise

Arts & Entertainment

West Orange Chamber of Commerce Hosts Multi-Chamber Event at Thomas Edison Museum

September 19, 2017

WEST ORANGE, NJ — Members of the West Orange, Livingston, North Essex, Maplewood, Millburn/Short Hills and South Orange Chambers of Commerce mingled amongst each other at a multi-chamber networking event on Sept. 13, hosted by the West Orange Chamber of Commerce (WOCC) at the Thomas Edison Museum.

Michael Daniels, president of the WOCC, said the event was extremely successful ...

SOFIA Walk Against Domestic Violence Draws Awareness and Support for Victims

MONTCLAIR, NJ - Hundreds gathered at Canterbury Park for a cause on Saturday, September 9. 

Families, friends and support organizations gathered together for the 7th annual S.O.F.I.A ( Start Out Fresh Intervention Advocates) walk in remembrance of those who died and continue to walk in silence and a celebration of those who survived and are willing to share their stories in order to make ...

Holmdel High School Student Dies After Collapsing During Lacrosse Game

September 19, 2017

HOLMDEL, NJ — A GoFundMe page has been launched to support the family of Jack Dowd, the 16-year-old who died after collapsing at a lacrosse game at Rutgers University.

The Holmdel High School junior and varsity lacrosse player collapsed on Sept. 17 on the field during a scrimmage at the New Brunswick-based university. According to a Rutgers spokesperson, emergency services ...

Duck Donuts is Coming to Clark

CLARK, NJ – Duck Donuts is forecasting a spring opening of its fifth New Jersey location in the Clark Circle Shopping Plaza, according to Kristin Kellum, PR manager of Duck Donuts.    

The Duck Donuts made-to-order experience begins with a hot vanilla caked doughnut cooked  fresh. What it becomes after it exits the fryer is up to the person preparing to eat ...

AAA Reports Gas Prices Rise One Cent Over Last Week

September 12, 2017

FLORHAM PARK, NJ - AAA's weekly survey found that the average price for a gallon of gasoline in New Jersey is up one cent over last week.

On September 11, the average to be $2.78, up one cent from $2.77 last week. Today’s average price for a gallon of regular gasoline is 36 cents higher than a month ago ($2.42) and 80 cents higher than one year ago ($1.98).

Nationally, the ...

Connect to Wellness: Free Family Wellness Festival by FAMILYConnections on September 24

September 19, 2017

Connect to Wellness is a free outdoor family wellness festival hosted by FAMILYConnections in honor of National Recovery Month (September) on Sunday, September 24, 2017 from 1 p.m. to 5 p.m., at the Clipper Pavilion, Cherry Lane, West Orange. 

FAMILYConnections has been providing effective treatment for recovery for decades helping people recover from mental illness and substance use ...

Lightbridge Academy to Support Children Affected by Hurricanes Harvey and Irma with 2,000-plus Backpacks Filled with Comfort and Care

The early education and child care brand will help provide needed supplies for the school year while teaching children empathy, community service, and how to be a leader

Lightbridge Academy, a leading early education and child care franchise system with almost 30 locations throughout the Mid-Atlantic is reaching across the country to support the children and families in Texas and Florida. The ...

Clawson Architects Awarded Gold Medal for Design Excellence by Peers at 22nd Annual Architectural Awards

Michael Graves School of Public Architecture, Kean University, Elizabeth, NJ – Clawson Architects, LLC, of Maplewood, New Jersey, received a Gold medal for design achievements from the American Institute of Architects regional chapter. The Newark Suburban Chapter awarded the Maplewood-based firm the award this year for outstanding residential architectural design element.

In this ...