Government

Seton Hall Marketing Students Present Ideas for Irvington Avenue Redevelopment

ea22e3b0dd32a3f2a183_IMG_3077.JPG
b2d1ad6d870744da8765_IMG_3071.JPG
788021710d0655512299_IMG_3072.JPG
7befc892e65efdf6d430_IMG_3074.JPG
27f8a934b88fad11b174_IMG_3075.JPG
ea22e3b0dd32a3f2a183_IMG_3077.JPG

SOUTH ORANGE, NJ – Students from Seton Hall University’s marketing department presented their research findings regarding the redevelopment of Irvington Avenue to township officials last week. The students had been tasked with finding out what the future of the street should be, according to the three different groups of stakeholders affected by any changes, neighborhood residents, Seton Hall University (SHU) students and faculty, and neighborhood business owners.

Neighborhood residents polled ranged from longtime resident retirees to young professional newcomers.  The feeling among this group was that Irvington Avenue is a neighborhood that is often ignored and neglected by the rest of the town.

“When asked what they would like to see, one resident summed it up by saying, ‘more people, more security, more revenue, more life on the streets',” said Theo Filardi.  Residents expressed a need for more police presence, a more diverse group of businesses, cleaner sidewalks and buildings, more greenery, better lighting, more SHU student involvement, neighborhood events, more signage.

Sign Up for E-News

Seton Hall students and faculty compared Irvington Avenue to the Ugly Duckling, not fitting in with the rest of the Township. The feeling among this group is that the neighborhood is unsafe, dark, dirty and home to too few enticing businesses.  They would suggest more police on foot, walking the neighborhood to increase safety, as well as brighter street lighting.  The SHU respondents also want a wider variety of businesses and longer hours of operation.  They would like to see the addition of a bookstore, coffee shop and a sports bar.  They also said the neighborhood needs to be cleaned and maintained better, to make it more attractive.

Business owners feel that the area has a lot of untapped potential, but looks “sad, depressed and a bit like Harry Potter’s room under the stairs.”  Interestingly, the business owners did not see safety as a primary concern.  They do see maintenance of their building by the landlords as a primary concern.  They have asked for stricter code enforcement to bring their buildings up to par. They also would like to see more parking in the area to increase the number of shoppers/diners. The businesspeople would also like to see the Township include the neighborhood in holiday decorating and events that might bring more people to the Avenue.

An idea that was discussed with the different groups was the possibility of changing the name of the street to change the perception of the area.  Some suggestions included University Avenue and International Avenue. As a county road, this may be a difficult task, but the concept of rebranding and marketing the neighborhood is seen as a positive step.

“This was a great group of students,” said Township Administrator Barry Lewis. “Enthusiasm, professionalism and the way you took this to be much more than a class assignment, so I was very impressed with that. Plus there is a practical effect and a benefit that we are going to get out of it.  The feedback is very important to us and you are going to see changes in the neighborhood and know you were a part of it.”

“This is not just an academic exercise,” said Trustee Sheena Collum. “If you stay in South Orange, or come back and visit in 10 years, you will see the positive changes you helped bring about.  I cannot thank you enough.”

“It’s always nice when you hear the customers are pleased,” said Adam Warner, Director of SHU’s Market Research Center.  “Having a third party source, with more than 500 responses, makes the project credible.  Hopefully it will really move the needle.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

SOMA

Columbia High School Principal's Removal Raises More Questions Than It Answers

The last Twitter post from Columbia High School principal Elizabeth Aaron is very telling. 

The four-year CHS schools chief, who was recently, surprisingly, reassigned to a vague “Principal on Special Assignment” post by the school district, was a Twitter regular on her @CougarPrincipal account. There she would often promote the school’s successes and notable staff and ...

AtlantiCast

AtlantiCast: Episode 18

On this week’s AtlantiCast, you’ll find out how accessing care at Atlantic Health System is now easier, more affordable and closer to home than ever, learn which item from the produce aisle could be the newest weapon against cancer, see what Atlantic Health System, the New York Times and Instagram all have in common and much more.

 

 

Maplewood Police Blotter - Stolen Vehicle in Maplewood Recovered by South Orange Police

July 18, 2018

July 11 - Motor Vehicle Theft; Sometime during the early morning hours, a vehicle was stolen from a residence on the 400 block of Richmond Ave. The vehicle was recovered by the South Orange Police Department the same morning.

Maplewood Police Blotter - Two Robberies Reported on July 5

July 2 - Motor Vehicle Theft; Sometime over the previous two days, a U-Haul truck was stolen from a business on Newark Way.

July 4 - Theft from Auto; During the overnight hours an unsecured vehicle parked on Elberta Rd was entered and keys were stolen from it.

July 5 - Robberies; At approximately 1:30 a.m., a male was assaulted by two males ridding bicycles while he was walking on ...

Free 'Movies in the Park' on July 18 and August 23 in Maplewood

July 16, 2018

MAPLEWOOD, NJ - Free "Movies in the Park" are planned for Wednesday, July 18, and Thursday, August 23, a program hosted by the Maplewood Police Department in conjunction with the Maplewood Recreation Department, the Maplewood Office of Cultural Affairs, SOMA Film Festival and SOMA Municipal Alliance.

The movie on July 18 will be The Incredibles, shown in Dehart Park, ...

National Weather Service Issues Heat Advisory Through 6 p.m. Tuesday, July 17

NEW YORK, NY, - The National Weather Service issued a 'Heat Advisory' this morning for Bergen, Passaic, Essex, Union and Hudson Counties in New Jersey. The heat advisory will remain in effect from noon Monday July 16, until 6 p.m. Tuesday July 17.

Extreme heat can cause illness and death among at- risk population who cannot stay cool. The heat and humidity may cause heat stress during ...

Upcoming Events

Carousel_image_982bc8344531b1a37c85_par_440

Fri, July 20, 7:00 PM

Par 440 Restaurant & Lounge, Short Hills

The Extra Rich In Class Dinner Show with E.R.I.C.

Arts & Entertainment Food & Drink

Carousel_image_af1b89eae735bf536426_par440_promo

Fri, July 20, 7:00 PM

Par 440 Restaurant & Lounge, Short Hills

The Extra Rich In Class Dinner Show with E.R.I.C.

Arts & Entertainment Food & Drink

Carousel_image_d36e8541b1fb2e142ef9_bobbyvalli_par440_3_dates__11x17

Sat, July 21, 7:30 PM

Par 440 Restaurant & Lounge, SHORT HILLS

Solid Gold with Bobby Valli at Par 440

Arts & Entertainment Food & Drink

Carousel_image_839567c057b5b1db93e9_bill-boat_504x353_web

Thu, July 26, 6:00 PM

River Barge Park & Marina, Carlstadt

Meadowlands Discovery Sunset Eco-Cruise

Green Travel

Statement From Emergency Committee to Reinstate Principal Aaron

July 10, 2018

** TUESDAY RALLY IS CANCELLED **

We created a movement. We leveraged our collective 1,600 voices and forced the District leadership to sit with us today [Monday] and discuss the poorly communicated, weekend announcement that CHS Principal Elizabeth Aaron was being reassigned.

Our meeting was a first step in both accountability and transparency as Dr. Ficarra revealed Principal ...

Coalition on Race Responds to Changes in School District Administrators

The Board of Trustees of the Community Coalition on Race seeks racial equity, integration, and excellence in education for all students in our schools. While the pace of change has been frustratingly slow, we have seen some progress. Yet, candidly, there are too many students of color who are not well served in SOMA, who still experience segregated classrooms and who still suffer from racial ...

Lawmakers Denounce SCOTUS Nomination at Essex County Courthouse

July 17, 2018

NEWARK, NJ - State Assemblywoman Eliana Pintor Marin said it was important to support local women’s health organizations at a state level should President Donald Trump’s Supreme Court justice nominee be approved.

The assemblywoman joined state Sen. Teresa Ruiz, congressional leaders and women's rights groups yesterday at the steps of the Essex County Courthouse ...

3rd Annual Newark International Film Festival Accepting Submissions

NEWARK, NJ - Three days filled with celebrity guests and showcases from both local and international filmmakers are coming to the city in September.

The third annual Newark International Film Festival will return Sept. 6 and run through Sept. 9, 2018. The festival has grown each year since it was first created, with the city last year hosting 10,000 attendees seeing films across ...

Rutgers Hikes Tuition, Student Fees for 2018-2019 Academic Year

July 18, 2018

NEW BRUNSWICK, NJ - Rutgers University Board of Governors today approved a 2.3 percent hike in tuition and fees, as well as increases for dorm rooms and meals, for the 2018-2019 academic year.

The increase now brings the annual cost for undergraduate students to $14,975, which is $337 more than this past school year.

Student housing will increase 1.9 percent, and ...

NJ Residents Take Action Against White Supremacist Fliers Found Around Bridgewater, Bedminster, Other Local Areas

BRIDGEWATER, NJ - Residents of Bridgewater, Somerville, Morristown and surrounding communities are mobilizing for action after they found posters around town promoting Identity Evropa, which the Anti-Defamation League (ADL) has labeled a white supremacist group.

According to Bridgewater resident Stacey Friedlander, a member of the “Not In Our Town – Bridgewater/Raritan” ...

New Plumber Joins the Woolley Home Solutions Team

July 16, 2018

We are excited to announce a new addition to the Woolley team! Our new plumber, Oscar Buonafina, is an expert plumber with nearly a decade of industry experience serving New Jersey homeowners. He is also a NJ Master Plumber Since 2007. As a military veteran, Oscar truly understands hard work and commitment, and we’re so happy to bring him on board!

"I believe in service to people ...

Maplewood Brings Local Youth to the Governing Table With the Youth Advisory Committee

The Maplewood Township Committee cordially invites diverse student residents of Maplewood who are enrolled in private or public school in grades 8 through 12 to apply to serve on its new Youth Advisory Committee.  In order to continue empowering local youth whose recent advocacy on - gun safety, safe schools, voting rights, immigration, greater institutional equity and inclusion, to name a ...

Repairs to Boyden Avenue Between Elmwood Avenue and Springfield Avenue

On Monday, July 16, road repairs to the south side of Boyden Avenue between Elmwood Avenue and Springfield Avenue will take place for approximately one week pending weather conditions. There will be access to the pool parking lot for pool members and NJ Transit employees. Signage and police officers will be present to direct traffic.