Modern Healthcare, one of the industry's leading sources of healthcare business and policy news, research and information, has recognized Atlantic Health System as one of the Best Website Campaigns of the year for the launch of their interactive mobile-first website.
The Healthcare Marketing Impact Awards are designed to recognize healthcare's best advertising, marketing, promotion and communication campaigns on and across all media platforms. The awards program honors campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.
Judges for Modern Healthcare reviewed the transformation of the Atlantic Health System website (atlantichealth.org) and its ability to assist consumers who were seeking specific care and could benefit from the digital door of the system’s website. Additionally, judges reviewed how Atlantic Health System communicated about its new digital functionality across all mediums, both internally to Atlantic Health team members and externally to patients and consumers, including print, radio, television and out of home. These communications focused on consumer needs and using the new website to improve the way Atlantic Health System is able to meet those needs.
“Our patients must be able to connect to the health care resources they need with ease,” said Valerie Simon, Chief Marketing Officer, Atlantic Health System. “The launch of the website represents a milestone in our ongoing quest to make accessing care faster and more convenient for the communities we serve.”
The complete list of this year’s winners is available here. Modern Healthcare announced the list of winners in its publication on November 4.
“When health care marketers are able to cut through the noise and make an impression, it should be rewarded. The winners of the 2019 Healthcare Marketing Impact Awards created meaningful and engaging campaigns that connected with their audiences,” said Modern Healthcare Editor, Aurora Aguilar.
About Atlantic Health System
Atlantic Health System has a long-standing tradition of providing exceptional patient outcomes and experiences. Home to seven award-winning hospitals including Morristown Medical Center, the number one hospital in NJ according to U.S. News & World Report, Castle Connelly and Newsweek’s World’s Best Hospitals, the system has been ranked first in New Jersey in consumer preference by Monigle and first among health systems in New Jersey as a “best workplace” by both Modern Healthcare and Fortune Magazine.
Many of the system’s programs have received national accolades and designations, including Morristown Medical Center’s Cardiology and Heart Surgery program ranked among the top 30 in the nation by U.S. News and World Report; Morristown Medical Center’s Orthopedics program ranked among the top 35 in the nation by U.S. News and World Report and Atlantic Health System’s Cancer Care program, New Jersey’s first and only National Cancer Institute National Community Oncology Research Program. Additionally, Atlantic Health System Neuroscience at Overlook Medical Center, working with Atlantic Mobile Health, was the first in the nation to deploy and use portable Telestroke technology in ambulances for routine pre-hospital assessment of stroke patients.
Powered by a passionate workforce of 17,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, Atlantic Health System serves more than half of the state of New Jersey, including 11 counties and 4.9 million people. The system provides care for the full continuum of health needs across a wide array of settings, including Atlantic Medical Group, one of the largest multi-specialty practices in New Jersey with more than 1,000 physicians and providers, 12 urgent care centers, Atlantic Rehabilitation Institute, Atlantic Home Care and Hospice and Atlantic Anywhere’s Virtual Visits. Facilitating connections between these services on both land and air is the transportation fleet of Atlantic Mobile Health.
With a clear sense of purpose and an unparalleled culture, Atlantic Health System attracts top leaders in the field of health care, from CEO Brian Gragnolati, who is currently Chairman of the American Hospital Association, to the numerous team members who serve as leaders across national clinical associations and research entities.