PLAINFIELD, NJ – Earlier in May Habitat for Humanity of Greater Plainfield and Middlesex County launched its first ever online CrowdBuild through a crowd funding website called AMP Your Good.

100% of the materials raised will be used to build a new 3-bedroom single-family home in the borough of Highland Park which will serve a family that was displaced by Hurricane Sandy. The Borough of Highland Park donated the lot earlier this year and Habitat of Greater Plainfield and Middlesex County plans to begin construction this summer.

Through this online platform, donors can support Habitat by purchasing actual building materials and supplies for the Highland Park home. Potential donors can go to the campaign page, browse through the materials needed, and pick out the specific items they want to buy. The items are purchased from a local Home Depot and then sent directly to the worksite in Highland Park. 

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"We are really impressed with the response from the public and all those that are helping to spread the word about our CrowdBuild. After just ten days we had already raised 60% of our goal. We partnered with Amp Your Good to make the donating process easier for our supporters, and now we're seeing that it has been really effective", said Allie Whitefleet, Outreach Coordinator at Habitat of Greater Plainfield and Middlesex County. “This campaign simplifies the whole process making it more efficient and interactive, and even eliminates the expensive overhead costs usually associated with such large-scale fundraisers.”

This specific Habitat home will be sold to the Estevez family of Sayreville. After losing everything and being displaced by Hurricane Sandy, this family will spend 400 hours in “sweat equity” building alongside volunteers and a core construction crew. 

The home will be sold to the family with a zero-interest fixed mortgage provided directly by Habitat. The contract will have a 30-year deed restriction that allows modest equity upon resale but mandates that the home be sold to another qualifying low-income family.  

“This campaign demonstrates how people in our community today can make a difference,” said Rev. Jeremy Montgomery, executive director at Habitat of Greater Plainfield and Middlesex County. “Raising $5,000 for a Habitat house in this day and age isn’t easy, yet this campaign masterfully connects the donation to our actual need, which is purchasing building materials.”

Anyone interested in volunteering or donating to help construct this home is encouraged to visit to find information. For volunteering, fill out a ‘Volunteer Interest Form’ as an individual and/or to fill out a “Group Reservation Form.”  Additional information on the home can be found at

To donate please visit:

Habitat for Humanity is a nonprofit, equal opportunity, Christian housing ministry dedicated to helping low and moderate income families in the Greater Plainfield area and Middlesex County improve the conditions in which they live by building affordable homes.