SOUTH PLAINFIELD, NJ – Back when he was a teenager, South Plainfield native Scott DelVecchio would cut his neighbors lawns on Elizabethtown Court to earn some extra money. Today, the small side business he established 36 years ago has grown into New Image Landscaping and Lawn Care, a year-round residential and commercial landscaping and wholesale/retail supply company servicing Middlesex, Somerset, Union and Bergen counties. 

“I started cutting grass on my parents block and, when I turned 17 and got my license, I began passing out fliers,” owner Scott DelVecchio told TAPinto South Plainfield. “I had close to 120 customers right away and it just grew from there.”

When DelVecchio first started New Image, he ran the business out of his South Plainfield home before relocating to a larger space on Stelton Road in Piscataway. He later moved to Mack Place in South Plainfield and then to a larger site in Metuchen before purchasing the two-acre property at 2801 Hamilton Boulevard close to 12 years ago. 

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“South Plainfield is my home. I have strong ties here,” he said. 

According to DelVecchio, ‘what began as a one-truck company has expanded to so much more over the years.’ Today, New Image is a fully licensed and insured family-owned and operated company with a 19-vehicle fleet that offers year-round projects and services. 

Along with lawn maintenance and seasonal cleanups, the company specializes in cutting and mulching, lawn renovation, grading, seeding, planting, and sod as well as hardscaping, including pavers and walkways along with the installation and repair of patios, retaining walls, and fencing (residential, commercial and temporary construction). Additionally, New image specializes in decorative stone drainage and irrigation. 

“I love the projects and seeing what we did and taking pride in the finished project,” said DelVecchio. “Our team is always focused on providing quality work that will meet all of your needs. Image is everything to us.”

New Image’s two-acre Hamilton Boulevard site also serves as a wholesale and retail supplier open to the public with season stock that includes bagged and bulk salt, calcium, topsoil, mulch, fertilizer, stone, moss, and seed. There is a full-time mechanic on site for equipment and truck repairs and, during the winter months, salter and plow installation as well as residential and commercial snowplowing services. 

“We can meet all needs and requirements. Nothing is ever too big or too small here,” said DelVecchio, adding, “We are also available to give ideas to those looking to take on DIY projects.”

For information or to inquire about products and/or services, contact New Image Landscaping and Lawn Care at (908) 822-1000 or email Additional information is also available online at

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