SOUTH PLAINFIELD, NJ – Early morning clouds and cool temperatures made way for sun and warmth as hundreds of residents gathered downtown Saturday for South Plainfield’s 5th Annual ‘Christmas in July’ street fair.

Held along South Plainfield Avenue and old Hamilton Boulevard, this year’s event was sponsored by the Borough of South Plainfield, the South Plainfield Business Association (SPBA), and South Plainfield Business Advisory Group (BAG) with support from Rev. Jesse Nietzer, pastor of First Baptist Church and a committee chaired by residents Cathy Herman and Jill Ryan.

“We are so happy the weather cooperated and we were able to have a successful day. This event is getting more successful each year and 2017 was our biggest yet,” said Ryan, adding, “I am extremely grateful to the vendors and community organizations who participated as well as the residents who came down and supported our 5th annual event.”

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Herman added, “Thank you to all of our vendors. We know it was a waiting game with the weather, but we're glad we made the right call and went with the event as scheduled…We had a great turnout of shoppers throughout the day.”

Santa kicked off the festivities, welcoming attendees in a 10 a.m. parade led by the South Plainfield High School Marching Band. Throughout the day, there was entertainment, shopping, contests and giveaways. Attendees had the opportunity to lunch or snack at the downtown’s various eateries, enjoy music provided throughout the day by Magic 98.3 FM, shop with more than 70 vendors, and check out performances by the South Plainfield’s Summer Drama Workshop and the South Plainfield High School Color Guard.

Christmas in July 2017 also featured a variety of activities for children, including a water balloon toss, a hula hoop contest, and, new this year, a portable race car track from RC2U Portable Racing. Several activities throughout the day also raised money for local organizations, including a tricky tray sponsored by the South Plainfield Boosters, a bake sale to benefit Shirley Thompson's Christmas, and face painting to support the South Plainfield High School Color Guard.

The South Plainfield Cultural Arts Commission once again sponsored a window painting contest and, this year, the Rosales family took home bragging rights for their artwork at Mr. Subs.

Additionally, a pie-throwing contest featuring Mayor Matt Anesh and members of Borough Council was held to raise money for South Plainfield Food Pantry.

“Thank you to Mayor Anesh and the council members who were great sports with the whipped cream pies in the face,” said Herman, adding, “Thank you to the department of public works, police officers and all the committee members.”

Ryan added, “Special thanks also to the committee and everyone involved as well as all the vendors and residents who helped make this year’s ‘Christmas in July’ event a success.”

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