SOUTH PLAINFIELD, NJ – The Borough Council voted 5-0-1 on Monday night to deny the liquor license renewal for Liquid Assets, a go-go bar on New Market Avenue. 

The move sets up another court battle with the owners of the bar, who are already challenging the council’s decision a year ago to shut them down. 

In June 2012 the council voted unanimously to deny the license renewal for JRPC, Inc., the club’s owner, but the state Division of Alcohol Beverage Control stayed the decision pending an appeal to an administrative law judge.  This came just a few months after the council suspended the bar’s license for 45 days, another move the bar’s owners appealed.  Both appeals are pending before the commission.

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According to Council President Ray Rusnak, the council’s decision is about public safety and quality of life.  “It’s important that any business, especially those that serve alcohol, follow the law,” he said.  

Councilman Alex Barletta agreed, pointing out that the council has a zero-tolerance policy for violations, and that the bar’s neighbors deserve the same quality of life as everyone else in town.  “We owe it to the area residents to make sure that their neighborhoods are safe and that anyone who does business in town respects their quality of life,” Barletta said.

According to Rusnak, he expects Liquid Assets’ owners to once again appeal the council’s determination.  “We’ve told our attorneys to vigorously defend our decision,” Rusnak said.