SOUTH PLAINFIELD, NJ – Veterans Day 2015 is Wednesday, Nov. 11 and a new, national campaign launched last month by the Walmart Foundation is encouraging communities across the country to ‘Greenlight A Vet.’
The goal of the ‘Greenlight A Vet’ campaign is to encourage communities to hire and mentor veterans who have retired from military service. “A green light means go and that’s what veterans are known for - their ability to take action quickly no matter the challenge,” stated a press release from the Walmart Foundation.
Additionally, green is the color that symbolizes hope, renewal and well-being, and the term ‘greenlight’ is commonly used to activate forward movement. Therefore, by changing just one light on a home and/or office to green beginning Wednesday, Nov. 11 – and keeping it glowing every day throughout November – the hope is to establish visible, national support and appreciation for our veterans.
On a local front, South Plainfield plans to switch out the spotlights in front of the borough hall and replace them with green ones. The green lights will illuminate the outside of the municipal building from the 11th through the end of November. Additionally, to show support and appreciation, Mayor Matt Anesh and the council are asking all residents and businesses to put light their own green lights as well. Simply change one light to green on your front porch or at your place of business and keep it glowing throughout November.
“There is no greater sacrifice that a veteran gives and this is a great way to show our support, respect and appreciation to all veterans and their families,” said Anesh. “Everyone knows someone who has served or has a family member that may have served in the military. This campaign is our way of recognizing them and saying thank you.”
According to http://www.greenlightavet.com, America’s veterans are some of the nation’s bravest, hardest-working men and women, however, it’s hard to show them the appreciation they deserve when, back home and out of uniform, they’re more camouflaged than ever. “The simple action of changing one light to green is intended to spark a national conversation regarding the recognition of veterans, and ‘greenlight’ them forward as valued members of our communities,” states the site.
Kathleen McLaughlin, president of the Walmart Foundation, said the goal of the ‘Greenlight A Vet’ campaign is to address the tough obstacles veterans face when they retire. The foundation, she said, spearheaded this new initiative to show support for veterans who are returning to civilian life as well as unite ordinary Americans under a single banner and spread awareness of veteran unemployment.
Additionally, Walmart has committed itself to hiring 250,000 veterans by 2020 and the company has already ‘greenlighted’ their 100,000th veteran hire this past month. The company has donated $20 million in grants to veterans groups to provide job training and health services to transitioning veterans. “There is no better tribute to our men and women who serve than recognizing the value of their contributions and fully engaging them in our communities and workforce when they return home,” stated McLaughlin.
Home and business owners can share their support by taking a picture or video of their green light and posting it on Facebook and Twitter using #greenlightavet. For additional information, visit www.greenlightavet.com.