Third Annual MAX Challenge Olympics Competition Raises Over $36,000 for Pediatric Cancer Foundation

Monmouth County, NJ – August 13, 2014 – The MAX Challenge, the tri-state area’s fastest growing fitness concept, is pleased to announce that its recent Third Annual MAX Olympics held this month at iPlay America’s Freehold location raised over $36,000 for the Hugs for Brady Foundation to help children who are fighting cancer.

Well over 1,000 attendees participated in the event including Bryan Klein, Founder and CEO of The MAX Challenge, along with fellow MAX owners, members and representatives. Over 22 MAX Challenge center representatives from facilities located throughout the Monmouth and Middlesex county areas participated in a variety of physical challenges.

“I can’t express how extremely humbled I am after this year’s MAX Olympics,” remarked Klein. “To see over 1,000 MAX members band together to support the Hugs for Brady Foundation is very rewarding. It just proves that when a group of people contribute just a little bit of time or money, it can really add up to make a huge difference. Our members had such an amazing day, and more importantly, each dollar raised goes directly to the search for a pediatric cancer cure.”

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There were plenty of fun and challenging activities that took place throughout the day.  Participants and families took part in a Radio Disney TRYathlon, a hula hoop competition, inflatable obstacle courses from Party Perfect Rentals, and other fun fitness activities. Moreover, iPlay America invited each and every family into the facility to enjoy video games, rides, food and entertainment.

The Hugs for Brady Foundation supports all causes concerning pediatric cancer by providing direct grants and services. The foundation also helps the funding of New Jersey’s first Pediatric Hematology/Oncology Young Investigator program. Proceeds from the MAX Olympics event will have an immediate and direct impact on local families fighting cancer.

Each year, The MAX Challenge chooses a local non-profit charity to support through its MAX Olympics event. Prior to the Hugs for Brady Foundation, proceeds from prior MAX Olympics events went to The Beauty Foundation for cancer care and The Crohns and Colitis Foundation of America. 

To make a direct donation to the Hugs for Brady Foundation on MAX’s safe and secure site, please visit:

To learn more about The Max Challenge, future events and franchising opportunities, please visit:

About The MAX Challenge

The MAX Challenge is a ten-week body renewal system designed to help members make fast and lasting changes to their health, appearance and fitness levels. The MAX Challenge members achieve great results by receiving a combination of nutritional counseling, fitness classes and motivation provided by trained MAX Challenge instructors. There are close to 50 MAX Challenge locations throughout New York, New Jersey and California as well as several franchise territory opportunities available for those interested. To learn more about The MAX Challenge, please visit


About the Hugs for Brady Foundation

The Hugs for Brady Foundation started shortly after Sherrie and Michael Wells’
13-month-old son, Brady Michael, was diagnosed with Acute Undifferentiated Leukemia, a very rare form of leukemia. The Hugs for Brady Foundation’s goal is simple, to help in any and every way possible to ease the pain of the children and their families who have cancer. “We pledge that every dollar donated will be spent in the pursuit to help find a cure for pediatric cancer,” said Sherrie Wells, founder of the Hugs for Brady Foundation.

From buying custom-built wagons, computers, TVs and video games, to the funding of New Jersey’s first Pediatric Hematology/Oncology Young Investigator program, every dollar donated is spent in the pursuit to make the lives of children with cancer better. The Hugs for Brady Foundation is a 501(c)(3) non-profit organization, supporting all causes concerning pediatric cancer. No child is turned away, no matter what their financial status or if they do not have health insurance. According to the Hugs for Brady Foundation’s calculations, it costs about $10,000 day to be a patient on the pediatric oncology floor.

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