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TAPinto Insider

December 2, 2021

Do you have a Marketing Plan?  What are you doing now? Is it working? What's your budget? Do you want to reach our TAPinto viewers? Have you considered the TAPinto Do-it-Yourself (DIY) marketing platform? These are the questions I will ask you when inquiring about marketing with TAPinto. The ...

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Elizabeth Meyers knows how things work in Trenton. She worked for a legislative member starting at the age of 20, then as a contract lobbyist, and then a stint at Capital Impact Group. Then Meyers went back to the legislature, where she worked as Assemblyman Wayne DeAngelo's Chief of Staff for ...

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MONTCLAIR, NJ — TAPinto Founder and CEO Michael Shapiro was featured as a virtual speaker at the 2021 NJ Local News Summit, presented by The Center for Cooperative Media at Montclair State University, on Thursday.  Shapiro talked about TAPinto’s Do-It-Yourself (DIY) content submission process and ...

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NEW PROVIDENCE, NJ - The recent election in New Jersey told us one clear thing:  except perhaps in the bluest of blue and the reddest of red areas, elections in New Jersey are now competitive at every level of government.  In many districts fewer than 1,000 votes decided the winner and in some, ...

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HACKENSACK, NJ — One of the first things you’ll notice when speaking with TAPinto franchisee Cristina Pinzon is she’s passionate. She’s passionate about her heritage – her family emigrated to the United States from Colombia when she was a child. She’s passionate about her community – she was ...

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TAPinto.net is excited to announce the launch of its redesigned daily and weekly newsletters. The newly designed daily newsletter features easy-to-read headlines and quick access to social share buttons so readers can share articles directly to Facebook and Twitter. Readers can also take ...

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BEACH HAVEN, NJ — From 1999 until a couple of years ago, Fred’s Beach Haven Diner was a staple in the community.  It served up plates full of good conversation with a side of history and memories to go.  Plus, if you ask the locals, some pretty good food too. Kaitlyn DeBarth saw that first-hand.

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NEW PROVIDENCE, NJ - Local news veteran Adam Darsky has been hired as TAPinto's Director of Content.  He reports to Michael Shapiro, TAPinto Founder and CEO. Darsky brings more than 25 years of journalism experience to TAPinto.  Most recently, he served as morning Executive Producer at News 12 ...

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NEWARK, NJ — One of the most-debated issues in the City of Newark was the topic of a special edition of WBGO-FM’s “Newark Today,” called “The Press The Police and The Public.”  TAPinto Newark Editor-in-Chief Mark Bonamo was part of a panel, which included Newark Mayor Ras Baraka, Public Safety ...

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Three letters that raise a lot of questions for many business owners - SEO. First — the definition.  SEO means search engine optimization.  In short, words that can improve how much traffic gets to a website or webpage from a search engine.  Translation — what comes up when you type words into ...

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WAYNE, NJ — Jon “Ferris” Meredith says being fair is the name of the game. “My objectivity is essential, so no matter my opinion on this, it’s here’s what happened and here’s what went down,” the TAPinto Wayne franchisee said.  “And the readers appreciate my objectivity.” Many of those ...

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Hope you're sitting down for this one.  A 2021 report from Top Design Firms says 28% of small businesses don't have a website. Of the 72% who have a website, maintaining it can be a full-time job all by itself. Customers have elevated expectations and the website has to match that.  Small ...

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SCOTCH PLAINS, NJ -- The text message was straight and to the point. “Hey they have all of our (expletive) and we can’t get it out.” That certainly got John Mooney’s attention. Then the TAPinto Scotch Plains/Fanwood franchisee saw a post on Facebook and started asking some ...

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Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the non-profit route to attempt to stay in business. However, publications would be wise to think about what advantages that they can bring to a potential advertiser ...

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PRINCETON, NJ -- Richard Rein had a 4-month plan.  He was going to work with a Princeton University professor, who was teaching a class on expository writing.  After that, head north. “My original plan was to move to New York City where the action was,” Rein said. That was nearly 4 decades ...

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NEW PROVIDENCE, NJ - You already have a fancy website your customers use.  It's a crucial aspect of building your business.  But alone, it likely won't be enough to get the job done.  Business owners need to invest in content marketing. Think of it like this: the owner of a pizza restaurant ...

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WESTFIELD, NJ - For Jackie Lieberman, owner and publisher of TAPinto Westfield, the mission is pretty simple. “This is really important work,” Lieberman says when talking about this year’s election.  She says it’s important to “give people the information they need to make informed choices on a ...

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Like you, I was horrified by the cowardly terrorist attack on our service members and Afghan civilians at the airport in Kabul at the end of August, which killed 13 of our brave military. I was equally saddened to learn that since the start of the war in Afghanistan twenty years ago, we have lost ...

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NEW PROVIDENCE, NJ – Former Major League Baseball pitcher Jim Morris made headlines in the late 1990s as one of the oldest rookies in professional baseball. He made his Major League debut as a 35-year-old for the, then, Tampa Bay Devil Rays, and his story was so popular that Walt Disney Pictures ...

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The lack of high-quality, objective local news outlets is a cause for great concern. On the local level, residents are not adequately informed and are largely uninvolved in their communities and local governance. Meanwhile, disinformation and misinformation spread as more and more people rely on ...

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DENVILLE, NJ -- The African American Chamber of Commerce of New Jersey (AACCNJ) announced the addition of Ferlanda Fox Nixon, Esq. -- franchisee, publisher, and editor of TAPinto Denville -- as chief of policy and government affairs.  AACCNJ is a proactive advocacy group that provides a ...

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NEW PROVIDENCE, NJ - To reporters, news is more than a job, it’s a passion. For Ed Barmakian, news is his whole life. And when he saw his passion was in danger, he found a way to evolve to meet the times rather than lose what he loves.  Barmakian launched TAPinto Chatham in July of 2013. He had ...

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NEW PROVIDENCE, NJ - Summer is back and so are customers! With the worst of COVID-19 hopefully behind us, people are more excited than ever to get outside and enjoy the warm weather. For your business, this could be a huge opportunity to draw in new customers and gain additional revenue you may ...

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Back in October, I wrote about the launch of partisan local news sites and how they were filling the void in local news in towns across the country. Since then, the amount of such sites has grown from a few hundred to more than 1,000. While some high-quality objective local news sites have launched ...

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NEW PROVIDENCE, NJ - When it comes to helping increase your business or organization’s community awareness, TAPinto is a proven market leader. That’s why Community Access Unlimited chose TAPinto to help spread the word about their mission: to help those in need access the resources they need to ...

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NEW PROVIDENCE, NJ - There is constant competition amongst brands when marketing their product or service. Everybody wants to win the sale and gain happy, long-lasting customers. However, there is also the need to establish your brand identity and what you offer. This often leads to a disconnect in ...

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ELIZABETH, NJ - Local news is critical, including in larger cities; however, it can be particularly challenging to cover all of the daily news happening in more populated areas.  Cristina Pinzon rose to meet that challenge in Elizabeth, the county seat of Union County, by franchising TAPinto ...

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NEW PROVIDENCE, NJ - “Creative without strategy is called ‘art.’  Creative with strategy is called ‘advertising.’”    - Jef I. Richards, Professor and Chair of the Department of Advertising, Michigan State University Developing original and creative advertising can be a daunting task for those ...

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NEW PROVIDENCE, NJ - When longtime friends Elizabeth Meyers and Kristin Antonello saw that the greater Bordentown area was in need of a hyperlocal news outlet, they jumped at the opportunity to bring TAPinto into the community. The two recognized Bordentown as a community that would benefit from ...

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Cautionary tales have emerged in recent weeks about the inherent risks of entering the local news industry. Poynter recently called out a few of the pain points that new publishers endure, and Columbia Journalism Review suggested there isn’t enough budget to combat increasing political ...

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