Assemblymen Parker Space’s legislation clarifying that the Department of Agriculture can solicit private donations to support the Jersey Fresh marketing program was approved by the General Assembly today. The bill (A3211) allows the secretary of agriculture to solicit contributions to promote the sale of New Jersey farm fresh products and passed with a 70-0 vote.

“Private contributions can help fund more effective promotional campaigns, further strengthening farms, orchards, fisheries and plant nurseries,” said Space (R—Sussex, Warren, Morris). “Since Jersey Fresh branding was launched in 1984, it has benefited agriculture and small business across the state.

“The goal is to give small businesses and restaurants that have reaped the rewards of Jersey Fresh an opportunity to give back and support locally sourced fruits and vegetables in the Garden State,” Space concluded.