SuperBowl Sunday is a time for celebration, team spirit, snack foods and, in some cases, underage drinking. The Center for Prevention and Counseling reminds and encourages community members to be part of the solution to preventing underage drinking. On Tuesday, January 31st and Thursday February 2nd,   the Center conducted several successful “Sticker Shock” events around the county. “Sticker Shocks” are designed to reach adults, who might purchase alcohol legally and provide it to underage drinkers. Bright stickers, warning about the penalties for furnishing alcohol to minors, are placed on all multi-packs of beer, alco-pops, and other alcohol products that might appeal to youth. The impact of the stickers is increased by media coverage of the event and, by the youth talking about their experiences. “Sticker Shock” events represent a partnership between our young people, alcohol selling retailers, concerned parents, community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.


The Center for Prevention and Counseling has been engaging youth with “Sticker Shock” events since 2009, under the direction of the Coalition for Healthy and Safe Communities. On Tuesday, January 31st, Patrice Reilly, from The Center, conducted “Sticker Shocks” at The Liquor Factory in Hopatcong and Shoprite Liquors in Byram with students, Troy, Anthony, Drew & Robert, from Lenape Valley High School. On Thursday, February 2nd, Patrice Reilly also held “Sticker Shocks” at the other end of Sussex County at Shoprite Liquors in Franklin and Woody’s Liquor Shop in Sussex with students, John, Alex & Max, from Sussex County Technical School’s SADD (Students Against Drunk Driving) club. A special thank you goes out to these establishments for supporting the mission of The Coalition for Healthy and Safe Communities, Sussex County Technical School’s SADD club and the students for their participation. If you own or manage a liquor store in Sussex County and would like to learn more about “Sticker Shocks,”  please contact Patrice Reilly at The Center at (973)383-4787 Ext. 245. Local youth interested in participating with this initiative can also contact Patrice at The Center.


Sticker Shock events help spread education and awareness regarding the dangers of underage drinking. Especially during the holidays and all year long, please secure and monitor alcohol in your home and remember, “Parents Who Host Lose The Most-Don’t be a Party to Teenage Drinking, It’s Against the Law.” To learn more about preventing underage drinking, go or contact The Center for Prevention and Counseling at