Barbara Adolphe, Executive Director of the Center for Prevention & Counseling announced formation of a rebranding task force. After numerous meetings with the organizations board and leadership, the center asked a Sussex County resident, marketing expert and insurance professional, Joel Lazar to direct the task force. “The mission of the volunteer task force will be to develop a new brand for the Center” according to Adolphe. She added “Today’s community and business culture are wildly different from when the organization first formed in 1974. We felt there was a need for a brand makeover to position us for success in the age of Facebook, Twitter, Google+, Linkedin and many other social networking communities.”

 
Lazar shared “Our job is to bring together a team of dynamic and talented task force members to develop a comprehensive branding/marketing plan for the approval of the Board and the Executive Director. The plan will map out how the organization rebrands for greater visibility, fund raising, volunteer recruitment and overall community support. This plan will include events, social networking, graphic design, promotional copy, marketing resources, best practices and brand standards.”
 
 
The Center is now seeking and recruiting the members of the task force. Sussex County residents with expertise in event planning & production, graphic design, copywriting, search engine optimization, social networking, branding, web design & programming, audio production, video production should contact Joel Lazar by email at Jlazar@FarmersAgent.com. Lazar said “I am looking to form a team with great chemistry and passion for the work we will be doing. It’s a great opportunity to help our community, make new friends and have fun doing it.”
 
Joel Lazar:
 

Joel Lazar is a licensed insurance agent and Farmers Insurance agency owner. Before relocating back to North Jersey he introduced the first priority launch strategies to residential home building industry. As Corporate Vice President of Sales & Marketing for Transeastern Homes, he managed multi-million dollar marketing budgets which yielded over $1 billion in sales revenue prior to being acquired by a public company. He rebranded the company including its web and online marketing programs to leverage company assets, introduce e-commerce, database marketing and high velocity sales events. Lazar was selected Florida Home Builders Association’s Marketing Executive of the Year. While living in Orlando, Florida he was a Board Member of the Children’s Home Society, a century old organization working with abused and neglected children. He was voted Children’s Home Society Board Member of the Year by his peers and elected Vice Chairman prior to moving back to New Jersey. Joel is an active member of the Sussex County Chamber of Commerce.
 
Center for Prevention & Counseling:
 
In 1974 the Alcohol Information Center of Sussex County was incorporated as a private non-profit 501(c) (3) organization.  It was a community based information and referral organization, whose staff worked closely with alcohol treatment centers and recovery programs. In 1980 the Alcohol Information Center became known as the Sussex Council on Alcohol, Inc. In 1988, the organization chose to expand its mission to include other drugs and became the Sussex Council on Alcohol and Drug Abuse. This expansion increased the agency’s impact on families, individuals and the community, and inspired a name change in 2001 to the Center for Prevention and Counseling (CFPC), Inc. The agency’s mission expanded to focus on building strong families and healthy adolescents, as well as preventing violence, suicide, HIV/AIDS, bullying and all forms of addiction.