The Green Lane

February 17, 2019

Source: So you have decided you want to be your own boss. Maybe you are in a position to finally start your own business that you’ve always dreamed of? So where do you begin? Samuel K. Burlum explores what it takes to begin your own business venture.  So you want to own your own business. Before ...

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Source: Why does anyone want to start their own business? Some individuals begin their own business as a path to make more money. Some people become an entrepreneur because they have a passion for innovation. Some business owners desire to make a difference in their community, and found owning a ...

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Source: Eager to build a consumer following, most businesses begin to advertise their product and/or service offerings without a plan in place, which can cause the business to spend valuable dollars in advertising with little to show for it.  Samuel K. Burlum offers a hosts of essential marketing ...

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Source: One of the most common at-home business opportunities is the direct sales network marketing of products offered by a parent organization. Direct sales or network marketing has received a bad rap in the past, where advocates and adversaries share their pros and cons about this business ...

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Source: As the cost of marketing and advertising continue to rise and become out of reach for the average locally owned small business; business owners need to consider alternative community outreach efforts in getting in front of their next potential client. Samuel K. Burlum share some methods on ...

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Source: Everything has a life cycle: a career, a product, a technology, even a building or sports venue all have their heyday. When most items in our world become old, broken, outdated or past their prime, we are often very quick to dispose of them. Sadly, even individual lives are often devalued ...

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Source: The United States of America, rich in the abundance of opportunity, resources, and freedoms, defended by men and women in uniform. Unfortunately, some of them find themselves left with nowhere else to go but on the streets. How do we tackle Veteran Homelessness? And why are there so many ...

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Source: There are some basic functions and costs of a small business enterprise: general operations; marketing; inventory or cost of goods sold; compliance; and the management of all suppliers that cater to the business. Samuel K. Burlum shares a few practices that allow for better supply chain ...

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Source: Every small business has its share of challenges, and each successful business owner must have an iron stomach to lead their business through times of growth or economic downturns. A small business owner must often make unpopular decisions, however are in tune with the best interest of ...

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Source: Before picking out a location to start your business, consider the many factors of its potential location, as this issue is a key contributor to a business’s success or failure. Samuel K Burlum shares research in selecting a small business site.  Most small business owners choose a ...

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Source: Are you hungry for healthy food? Where do you go to get your supply of fresh produce, dairy, and meats? Do you trust your current food supply? If you have any doubt about your current food supply, Samuel K. Burlum shares how to get back to basics and support your local family farm. Most ...

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Source: No matter which side of the climate change debate you might be on, there is one thing for certain—pollution in its many forms does exist, and it originates from man’s bad habits and irresponsible actions when treating Mother Earth with care. When will we claim our misdeeds and begin to turn ...

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Source:  Do we make law to raise the minimum wage to $15 per hour as some are demanding or are we missing the bigger picture and asking for the wrong request? Samuel K. Burlum investigates In June of 2015, the City of Los Angeles had adopted an ordinance which mandates the hourly minimum wage to ...

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Source: A company’s brand is more than just a logo or graphic; it is the internal and external message that a business represents to its employees, investors, clients, and to the surrounding community, one which best describes what that business does, why it exists, as well as what the business and ...

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Source: As there is more public awareness and public education about environmental concerns related to fresh drinking water supplies, air pollution, and what occurs on land, local advocacy continues to grow to protect our communities from these threats. So, who is fighting for the planet? Samuel K.

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Source: In today’s fast-paced society, where the world of commerce is not limited by borders, small businesses need to expand their ability to exchange their goods and services in return for payment. With more consumers shopping online from the comfort of their living rooms, small businesses need ...

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Source: Small Businesses Strategies that work; open for consideration by the Small Business Owner/Operator and/or Family Owned Business Organization; aimed to provide an advantage in positioning small business in front of their desired audience. Samuel K. Burlum shares insight to some of these ...

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Source: There are many other forms of instruments for conducting a financial transaction for goods and services, so what are a few alternatives to hard cash, or having to use credit and debit cards? Samuel K Burlum discusses some of the more popular possibilities. Individuals whom have lost ...

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Source: Some believe small business ownership leads to overnight success and immediate wealth, time freedom and social status, when, in fact, the fruits of small business ownership are most often experienced only after years of long hours of toiling and after taking a significant financial risk.

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Source: When considering how to best accommodate the needs of a loved one in their elder years, what are some of the factors that should be factored in when choosing senior care provider. Samuel K. Burlum provides a list of points of consideration for this life changing decision.  It is ...

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Source: Samuel K. Burlum takes a look at the most common business expenses and determine whether they are a cost or an investment; explaining the difference. The Small Business Administration estimates that nearly half of all new businesses fail and disappear in the first five years of ...

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Source: Samuel K. Burlum defines the differences in the types of senior care options and the level of care that is associated with each.  Before an individual can make a decision on which type of senior health care they need or which type of facility to choose, one must understand the ...

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SOURCE: We visited a series of Honda New-Used Car dealerships within the New Jersey, New York, and Connecticut Tri-state area in search of the most stress free vehicle purchasing experience. With our specific year, make, model, and budget, we were ready to make a deal. Samuel K. Burlum shares what ...

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As a part of a three segment series, I took a look inside the war that is being waged on the American truck driver.  Two major issues have forced both national carriers and owner-operators to have concern about the profitability of the trucking industry.  We previously spoke about the ...

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As a part of a three segment series, I took a look inside the war that is being waged on the American truck driver.  Two major issues have forced both national carriers and owner-operators to have concern about the profitability of the trucking industry.  We previously spoke about the ...

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  The trucking industry has always been a very competitive arena, owner-operator versus large national carriers; trucking has for the most part been a tough way for one to make a living.  In today’s volatile market, trucking has had many competitive factors that affect whether transporting a ...

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      It is that time of the season in which many travel to the mall to purchase gifts for their family and friends.  As many scour the internet and the newspaper for coupons and deals on merchandise, they begin to plot their plan of action, as if they were generals prepping their ...

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I want to take a moment and thank those who have been on the forefront of the relief and recovery efforts of Hurricane Sandy.  Recently, I was on my way home last Sunday from the Mid-west on some business, (ironiclly meeting with county government department heads on lessening their ...

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Many Fortune 500 companies have a roadmap around sustainability and and environmental mitigation.  There is statistically a correlation between economic reward and environmental stewardship. Firms such as Wal-Mart, BJ Wholesale, GE are just a few who have designed a framework of institutional ...

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In tough economic times, and with prices at the gas pump still hovering around $3.25 per gallon, many of us look to alternatives to lower our fuel usage.  Some of us have even explored into upgrading our larger, older vehicle for a smaller more fuel efficient model.  But there are many basic ...

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