SPRINGFIELD, NJ - The mobile App for Springfield Township was created by the Springfield Business Improvement District (BID) according to Mike Scalera of State Farm Insurance and Co Chair of the BID. He said the app was created to take advantage of changes in media and new technologies like smart phones. There are over 800 users and the goal is to get more.
The app was originally meant to increase awareness of businesses, but was expanded to benefit all of Springfield as an all purpose calendar. It pushes notifications to users about special deals offered by many of its retailers and any emergency alerts issued City sources. It also is meant to help people understand what is going on in town, at the schools, and know about coming events. That is all from one app. Best of all, the app is free. The app’s website is www.springfieldbid.com/ourapp/.
The BID (http://www.springfieldbid.com/) is made up of local property owners and business owners. It is the voice of those businesses and the property owners and also helps them work with the Township Council. Their primary goal is to make Springfield business areas more vibrant and robust through redevelopment. If you are interested in learning more about the BID or have ideas for the app, please contact Mike at firstname.lastname@example.org or call 973-564-7717.