SPRINGFIELD, NJ - The site of the former TD Bank property on Morris Avenue has a new tenant.
Valley Bank had moved into the vacant space, and on Wednesday, the organization held a grand opening. Members of the community and municipal government were joined by higher-ups in the bank's organizational structure. One of those higher-ups was Ira Robbins, the President and CEO.
As Robbins noted, the new space, which Valley moved into from its prior Springfield location is a fresh start.
"For us, it provides us the ability to provide a differentiated banking model for Springfield," he said. "More connected with the community when it comes to the local footprint that we decided to move to."
The move to the new Springfield location was also a chance to unveil a new floor plan. The space inside is more open and free-flowing, and Robbins noted that was not accidental.
"When we look at Springfield, it was an opportunity for us to identify something within the community where we decided banking needed to look a little bit different, so as opposed to having just a transaction model...everything [in the bank] is much more so from a conversational perspective."
Dulce De Carvalho, the branch manager in Springfield was also excited by the possibilities the new building held in terms of helping customers and offering new services.
Along with the grand opening ceremony and ribbon cutting, Valley took the time to make their first major charitable donation since the move. The recipient of the group's donation was Springfield Helping Other People Endure (HOPE), a local charity.
Springfield HOPE is an organization chaired by local businessman Gary Hecht. As Hecht noted, the donation is big for the charity, which was started in 2007 by former firefighter Tom Ernst. The charity, which is funded entirely by donations and provides for Springfield residents in need normally operates under the radar, so as not to embarrass the recipients of the charity work and donations.
During the presentation of the donation, Hecht thanked Valley for their efforts to help out in town.
The charity work and donations that Valley provided at the grand opening is something meant to help out the town the branch continues to call home. For De Carvalho, it was the first of many opportunities to enrich Springfield.
"We want to be more involved in the community," De Carvalho said. "We want to do more for the community, for everyone."