STAFFORD, NJ - Local businesses joined together to host the second Annual Eskimo Outreach: A Clambake of Arctic Proportions on Saturday, Feb. 25, 2017. 

Mallory McBrien lost a battle with cancer a few months back.  Mallory's entire family is deeply loved by so many family and friends.  The beautiful day was dedicated to Mallory and her family.  

Patricia Stewart, Mallory's mom quoted previously about this wonderful event:  

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It Takes a Village, focuses on the impact individuals and groups outside the family have on a child's well-being. The Eskimo Outreach demonstrated what a village we live in. Our families, the Stewart's and McBrien's, are proud to say we belong to this village we call home.

The Eskimo Outreach idea took place back in January 2016.  Melanie Magaziner (Mud City Crab House; Co-owner) met with Jeremy DeFilippis (Jetty; CEO) to discuss how to help one of her longtime employees who was battling cancer for the second time.

The blueprints for a winter event were outlined and a roundtable meeting was scheduled for Jan. 11, 2016. By the time the second meeting got started, Jetty partner Cory Higgins had brainstormed the event name, purveyors had agreed to donate food, and many of the key components had already been lined up behind the scenes.

The Reynolds family vowed to be heavily involved from drawing up the site map to donating equipment and labor to seeing through a beautifully decorated event venue including fire pits and plenty of flowers.

Stafford Township moved quickly to approve the event, with the Police, Recreation, Public Works, and Fire departments all making significant contributions. Stafford PBA Local #297 paid for the entertainment, and many other businesses contributed to the successful day.  

The weather was unseasonably warm for the second annual event.  By the end of the day some wind and light rain came in.  Thankfully, it held out until the end of the day.

A few thousand people filled the Mud City Crab House parking lot which also opened for one day to add an indoor element. 

After eight hours of smiles, tears, hugs and high-fives, the Eskimo Outreach event was a great success. 

Here are some key contributors to the event.

Jetty is a local surf and lifestyle apparel company which has used events and fundraising as a primary marketing platform.

Mud City Crab House, as well as Old Causeway Steak & Oyster House and the Black Whale, have partnered and provided venues for many of these events.

Reynolds Landscaping & Garden Shop have been heavily involved in the LBI Region and are known for beautifying events, supplying equipment/labor, and linking wealthy clientele to worthy causes.

Rustic Drift is a rental company that supplies handmade, authentic furniture and event items.

Ann Coen Photography is a premiere local service that consistently donates professional photography and artwork.

MK Productions is a premiere local service that consistently donates professional sound and lighting.

The Jetty Rock Foundation is the nonprofit arm of the Jetty apparel company. As an approved 501c3 charitable organization.